4. Optimizing & Reallocating Trade Show Budgets – everyone is excited to be back in person. However, long before COVID, most brands were decreasing their trade show investment. The last 18 months have shown there are new, and often better and more targeted ways, to reach prospects. We aren’t saying no trade shows, but it’s time to evaluate the total investment in trade show activities, and where the most return will be found.
5. Recruitment Marketing – a company’s need to sustain and grow its workforce is greater now than perhaps any time in recent memory. Virtually every company we work with, especially with our agency’s focus in highly-competitive STEM and B2B fields, has a critical need to recruit. We are working hand-in-hand with marketing and HR departments to help craft new approaches and ideas to grow talent pipelines.
6. Influencer Strategies – not just for B2C brands, influencer marketing has become an important component of many industrial, technological and strategic B2B marketing initiatives. From product placement on social media, to carefully nurtured partnerships with key organizations and personalities, influencer campaigns can yield a big impact for brands looking to build loyalty and awareness.