What drew you to a career in marketing?
I’ve always loved finding creative solutions to challenges. My background in digital initiatives and data-driven strategies uniquely pairs with the creative communications needed in messaging and deployment plans. Somewhere, even at a young age, I think I recognized that good marketing was a unique combination of left-and-right brain mindsets.
What do you like about B2B marketing specifically?
B2B is sometimes viewed as “less exciting” than B2C when, in my humble opinion, it really is more challenging and more rewarding. So often we are distilling incredibly complex subjects into messaging that creates emotional impact and connections with readers. It’s exciting when you look at a product and can bring it to life.
Beyond the work, I am passionate about helping B2B organizations tell their stories. These brands often have histories and innovations that are inspiring and amazing–and being trusted to be a brand steward is a responsibility I don’t take lightly. I regularly work with people who are the second or third generation of a family working in that business. They are part of the legacy, and being trusted with their company’s story, and ensuring that legacy lives on as the company grows, expands and achieves new goals, is a role I value greatly. I’ll work tirelessly to ensure they are successful.
What is your favorite part of your job?
I like to say, “everything with purpose.” In each marketing effort – every social post, email, word on a page – there should be a reason why. It sounds simple, but when you consider it with a “permanent” mindset, it’s intense. But the benefits of acting purposefully are powerful. So overall, I’d say my favorite thing is to ensure there is strategy in every effort to help brands act purposefully with a growth mindset.
How do you define success?
At Stifel Marcin, we believe our clients’ success is our success. We are here to serve. When we help companies achieve their sales goals, improve their marketing and communications, and grow their brands, those are the events that matter. Those successes keep our doors open and keep clients with us. We are proud to still work with some of the same companies we opened our doors with over 20 years ago.
As an active leader in the non-profit Women in Manufacturing, what advice would you give to women interested in pursuing a career in the manufacturing industry?
Do it. In the many years that have passed since I was making career choices, we are fortunate that diversity and inclusion in STEM-related professions has grown. But there is still a lot of work to do, and it’s why an organization like Women in Manufacturing remains important and impactful.
Manufacturing provides so many unique opportunities. From engineering to hands-on production, and even to creative efforts like marketing–there are a wide range of functions within a manufacturing organization. These companies typically offer great growth opportunities, good options for women looking to balance personal and professional commitments, and overall stability.
When you have some downtime, where are you?
As close to the ocean as I can be – boating, swimming, beaching. And if I get my preference, it’s also hot and sunny.
What’s a little-known fact about you?
I used to be in an all-female rock band. I played lead electric guitar. A few more fun facts about Christine…
- A graduate of Syracuse University with a degree in Advertising Design
- She lives with her family in Glastonbury, CT, including four rescue cats
- A worldwide traveler, her top destinations include Italy, Puerto Rico & Spain