MEET OUR LEADERS

Christine Marcin, Partner & B2B Marketing Strategist

ABOUT CHRISTINE MARCIN

Leading B2B brands benefit from Christine Marcin’s unique combination of digital and content marketing experience. Delivering industry-specific strategies and customized solutions for clients in a variety of sectors, she uses her insights and expertise to ensure our clients are utilizing all the tools available in today’s marketing arsenal.

Christine Marcin, Partner at Stifel Marcin, collaborates with organizations as a B2B marketing strategist & brand champion to drive results.

B2B Marketing Strategist & Creative Specialist

After working for numerous agencies in Boston and the Greater Harford area, and gaining a full range of experience across a variety of industries, Christine joined Stifel Marcin in 2001 to lead internet development and content development. Assuming further leadership roles, she became a named partner in 2006, spearheading strategic oversight, helping to integrate new medias and strengthening client relationships.

As a specialist in integrated strategies, she looks beyond the conventional solutions and encourages clients to embrace purposeful tactics that support long term goals and immediate needs, while championing their brand story.

Supporting Manufacturing and STEM Communities

A dedicated advocate for the advancement of women in STEAM-related careers, Christine serves as the Vice Chair of the leadership committee for the Women in Manufacturing (WiM) Connecticut Chapter. She has been a featured speaker at numerous industry conferences and frequently shares her knowledge through articles on technology, marketing and digital strategies and measurement. Other professional affiliations include the Connecticut Business and Industry Association (CBIA) and the Smaller Manufacturers Association of Connecticut (SMA).

A Conversation with Christine

What drew you to a career in marketing?

I’ve always loved finding creative solutions to challenges. My background in digital initiatives and data-driven strategies uniquely pairs with the creative communications needed in messaging and deployment plans. Somewhere, even at a young age, I think I recognized that good marketing was a unique combination of left-and-right brain mindsets.

 

What do you like about B2B marketing specifically?

B2B is sometimes viewed as “less exciting” than B2C when, in my humble opinion, it really is more challenging and more rewarding. So often we are distilling incredibly complex subjects into messaging that creates emotional impact and connections with readers. It’s exciting when you look at a product and can bring it to life.

Beyond the work, I am passionate about helping B2B organizations tell their stories. These brands often have histories and innovations that are inspiring and amazing–and being trusted to be a brand steward is a responsibility I don’t take lightly. I regularly work with people who are the second or third generation of a family working in that business. They are part of the legacy, and being trusted with their company’s story, and ensuring that legacy lives on as the company grows, expands and achieves new goals, is a role I value greatly. I’ll work tirelessly to ensure they are successful.

 

What is your favorite part of your job?

I like to say, “everything with purpose.” In each marketing effort – every social post, email, word on a page – there should be a reason why. It sounds simple, but when you consider it with a “permanent” mindset, it’s intense. But the benefits of acting purposefully are powerful. So overall, I’d say my favorite thing is to ensure there is strategy in every effort to help brands act purposefully with a growth mindset.

 

How do you define success?

At Stifel Marcin, we believe our clients’ success is our success. We are here to serve. When we help companies achieve their sales goals, improve their marketing and communications, and grow their brands, those are the events that matter. Those successes keep our doors open and keep clients with us. We are proud to still work with some of the same companies we opened our doors with over 20 years ago.

 

As an active leader in the non-profit Women in Manufacturing, what advice would you give to women interested in pursuing a career in the manufacturing industry?

Do it. In the many years that have passed since I was making career choices, we are fortunate that diversity and inclusion in STEM-related professions has grown. But there is still a lot of work to do, and it’s why an organization like Women in Manufacturing remains important and impactful.

Manufacturing provides so many unique opportunities. From engineering to hands-on production, and even to creative efforts like marketing–there are a wide range of functions within a manufacturing organization. These companies typically offer great growth opportunities, good options for women looking to balance personal and professional commitments, and overall stability.

When you have some downtime, where are you?

As close to the ocean as I can be – boating, swimming, beaching. And if I get my preference, it’s also hot and sunny.

 

What’s a little-known fact about you?

I used to be in an all-female rock band. I played lead electric guitar. A few more fun facts about Christine…

  • A graduate of Syracuse University with a degree in Advertising Design
  • She lives with her family in Glastonbury, CT, including four rescue cats
  • A worldwide traveler, her top destinations include Italy, Puerto Rico & Spain

Talk to Christine Marcin About Your B2B Needs

Christine is always ready to answer your company’s advertising and B2B marketing needs. Connect with her on LinkedIn or fill out our contact form. The Stifel Marcin team offers integrated marketing expertise and we would love the opportunity to learn more about your marketing challenges and goals. Together, we can create powerful results.

About Stifel Marcin

Unlike many advertising and marketing agencies, B2B isn’t just something that we do, it’s all we do. We’ll work to help your brand achieve its goals through the strategic combination of creativity, communication and technology. And as your cooperative partner, our integrated B2B marketing agency is fully dedicated to your success.

Contact us to discuss how we can power up your marketing.

Let’s Talk.

We’d love to hear your story and how we can help you succeed.

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