PORTFOLIO

Print Collateral & Digital Media

Print Marketing | Media | Digital

The Print & Digital Media Strategy

As a manufacturer of rugged differential pressure and flow products, Orange Research offers a wide product line, with features and benefits that provide value and dependability.

Stifel Marcin works with the company to develop both print and digital marketing materials and has developed a series of ads that promote product benefits in application-specific presentations.

Each layout prominently featured relevant product images and incorporated unique benefits that were specific to the application and the publication’s readership.

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Ads were designed with bold headlines and quick-to-read bullets that emphasized key product specifications and features while ensuring the messages were optimized for much smaller and digital ad sizes.

Increasing Ad Memorability

As part of our integrated marketing efforts for Orange Research, we established foundational corporate brand elements, such as the blue swooping banner, orange and blue brand standard colors, fonts, and graphic elements. These visuals were incorporated into each ad design and created consistency and increased memorability.

“The Stifel Marcin team has truly become an extension of our team. They have helped create internal brand alignment and have consistently delivered strategic and thoughtful marketing solutions that drive leads, build brand awareness and loyalty.” – Marie

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