The Branding Strategy
Control Module Industries has a series of divisions, each with unique and diverse product lines and offerings.
CMI worked with Stifel Marcin in the development of branding for each unique division – creating logos and a variety of support materials for their promotion.
The Stifel Marcin team worked to develop design consistency across all divisions, first developing colors and a core standard that we carried throughout each design.
This helped to build consistency and a correlation between each division, especially as division offerings were diverse, and the icons would often appear together in corporate CMI materials.