The Branding Strategy

Control Module Industries has a series of divisions, each with unique and diverse product lines and offerings.

CMI worked with Stifel Marcin in the development of branding for each unique division – creating logos and a variety of support materials for their promotion.

The Stifel Marcin team worked to develop design consistency across all divisions, first developing colors and a core standard that we carried throughout each design.

This helped to build consistency and a correlation between each division, especially as division offerings were diverse, and the icons would often appear together in corporate CMI materials.

Logo Aesthetics Utilizing Brand Colors

The blue brand color of the parent company’s standard was selected in the design process, helping to emphasize the affiliation of the two organizations, while ensuring complementary aesthetics when the two industrial logo designs appeared together. Stifel Marcin also assisted in the development of additional company marketing materials, including websites, PR, and printed pieces.