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Content Marketing Supporting With Additional PR Efforts

Content Marketing | PR

The Content Strategy

With innovative, patented centrifugal non-contact seal solutions, Centritec Seals worked with Stifel Marcin to develop a suite of marketing.

As part of content marketing efforts, our team developed a series of PR materials, including white papers and a case study article.

Stifel Marcin worked with relevant trade publications on both the white paper and the case study pitches.

Each piece was featured with prominent editorial placement in key, engineering-oriented publications, and provided new leads and increased visibility for Centritec Seals solutions.

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Due to Centritec Seals’ unique technology and operation, marketing of these non-contact seals was dependent not only on campaign visibility, but also on creation of materials that could explain the engineering behind the solution. Our B2B content marketing team developed a detailed white paper, building off the core technical information provided by the Centritec Seals engineering department, and refined the piece into a clear marketing article that presented the technology’s effectiveness and benefits.

Public Relations Efforts

Additional PR efforts included the creation of a case study article, that described a Centritec Seal installation, and highlighted the impressive performance that the seals had exhibited. With site photography and details about the application’s challenges and unique requirements, the case study served to demonstrate the wide variety of benefits these products offered, and supported marketing claims that were made. 

“The Stifel Marcin team has truly become an extension of our team. They have helped create internal brand alignment and have consistently delivered strategic and thoughtful marketing solutions that drive leads, build brand awareness and loyalty.” – Marie

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