Content Marketing | PR | Design
As one of the world’s leading manufacturers of wastewater pumping and processing solutions, Vogelsang USA worked with Stifel Marcin on an integrated campaign of marketing materials.
The company had developed good relationships with trade publications and was regularly contacted for article submissions and content support.
To assist in the production of these materials, the Stifel Marcin team wrote and created content for a series of articles.
Articles combined technical information, operational explanations and marketing messaging in an easy-to-read format suitable for a variety of target audience readers.
From smaller, case-study-style articles, to longer write-ups, such as a piece that compared two main types of industrial pump systems, the Stifel Marcin content marketing team wrote and edited materials to meet publication requirements.
To support public relations efforts, the Stifel Marcin design team worked with key Vogelsang USA staff as well as publication contacts, creating high-resolution artwork and graphics including performance charts and diagrams. In addition to developing new imagery, the design team also improved on visuals and graphics that were supplied by the client, revising them for marketing purposes, as well as print-quality production.
“The Stifel Marcin team has truly become an extension of our team. They have helped create internal brand alignment and have consistently delivered strategic and thoughtful marketing solutions that drive leads, build brand awareness and loyalty.” – Marie
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