Email Marketing Campaign

B2B Email Marketing

Manufacturer E-Newsletter Design & Distribution

The Creative Strategy

SFC KOENIG®, a global leader in sealing and flow control technology, wanted to leverage its existing contact list to inform people of the latest news and information. As part of our integrated marketing services, Stifel Marcin worked to develop a B2B email newsletter marketing campaign that could inform people of updates, as well as increase exposure of applications and products.

Stifel Marcin’s team planned content and designed each communication, using a consistent email newsletter layout, and distributed it to the existing SFC KOENIG contact list. Designs integrated existing brand aesthetics, delivering a variety of information quickly and with a prioritized layout. While the main area of the email newsletter focused on the highest value information, layouts included a section for company news, as well as recent applications. With a rotation of application types and markets, this section provided technical information of interest to engineers, while also provided cross-selling opportunities that emphasized the company’s diverse product line of sealing and flow control solutions.

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Media Implementation

Stifel Marcin provided distribution and management of the B2B email newsletter campaign, tracking the performance and results of each email blast. After sending, data was delivered to the client and allowed for follow-up contacts and prioritization.

“The Stifel Marcin team has truly become an extension of our team. They have helped create internal brand alignment and have consistently delivered strategic and thoughtful marketing solutions that drive leads, build brand awareness and loyalty.” – Marie

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