Integrated Marketing Campaign

Controlling the Customer Experience and Driving Users to the SFC KOENIG Site

55%

Reduction in Bounce Rate

967%

Increase in Goal Completions

3

Continents Targeted in Multilingual Campaigns

7+

Years as an Agency Partner

The Challenge

SFC KOENIG is the world’s leading sealing and flow control manufacturer. The company needed to update its look and positioning, integrating new branding while repositioning the company’s solutions in the competitive market. Stifel Marcin developed and implemented a strategic B2B marketing campaign across multiple platforms and media, with efforts including:

  • Marketing Strategy
  • Media Buying & Planning
  • Campaign Conceptualization
  • Ad Creation
  • Paid Search Marketing
  • Search Engine Optimization
  • Inbound Content Marketing
  • Video Production
  • Web Development
  • PR
  • Print Collateral
  • Trade Show Materials
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Communicating Unmatched Performance

As an international company with a superior product line, SFC KOENIG offers solutions that provide greater value – with better reliability and lower warranty costs.

The company needed smart positioning that clearly explained their key product differences, in a market where per-piece costs are highly reviewed.

With prominent position of key performance indicators, the technically-driven marketing assets helped create distinction and positioned SFC products as engineered solutions backed by a global team of experts.

Campaign Deployment

With an integrated B2B Marketing Campaign, marketing appeared in a wide variety of digital, trade, and multimedia applications, often driving to custom-created landing pages on a website developed by Stifel Marcin – controlling the customer experience from start to finish.

A Partnership for B2B Marketing Success

In all marketing efforts, Stifel Marcin has become a true extension of the SFC KOENIG team, from strategic planning to development of marketing assets. The integrated B2B marketing campaign identified and developed content, social media, website, search engine, trade and PR opportunities – leveraging all creative assets to help maximize the return on investment.

Stifel Marcin was responsible for helping to plan SFC KOENIG’s annual marketing budget, while also developing, implementing and negotiating media placements to ensure that each dollar, euro, franc and Renminbi spent got powerful return with results that could be measured.

“The Stifel Marcin team has truly become an extension of our team. They have helped create internal brand alignment and have consistently delivered strategic and thoughtful marketing solutions that drive leads, build brand awareness and loyalty.” – Marie

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