Search Campaign Driving Traffic


Building Web Site Traffic & Sales Leads

A new, patented solution, Centritec Seals offers an extensive product line of centrifugal seals that keep lubricants in and contaminants out.

Stifel Marcin worked with Centritec Seals on a comprehensive marketing plan which included an industrial advertising campaign, a digital marketing campaign, and a new website.

In our website development, as well as our SEO and PPC campaigns, our digital marketing team leveraged two decades of industrial marketing expertise and worked to promote a product with little keyword visibility.

With our ongoing optimization and our integrated efforts, CentritecSeals.com site traffic has more than tripled.


In our website development efforts, we leveraged the detailed information learned in our client intake process to not only write and organize site content but to analyze keywords and search engine opportunities. Our team conducted an extensive keyword analysis, selecting and prioritizing terms based on relevant search engine queries and identified goals.

Unique Challenges

Marketing Centritec Seals is just the type of unique challenge that Stifel Marcin loves – we needed to promote a product that was so unique and innovative, people didn’t know it existed. With no exact search engine queries to take advantage of, we leveraged similar product and application-based search queries and developed site content and target phrases that would lead prospective customers to Centritec Seals’ products. Our organic SEO efforts were supported with a highly-active and effective PPC campaign, that drives additional traffic to the site.

“The Stifel Marcin team has truly become an extension of our team. They have helped create internal brand alignment and have consistently delivered strategic and thoughtful marketing solutions that drive leads, build brand awareness and loyalty.” – Marie

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