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Search Marketing Doubling Site Visits

SEO | PPC | Conversion Optimization

Driving Web Site Traffic & Leads

Newcomb Spring, one of North America’s largest custom spring and metal form manufacturers, has worked with Stifel Marcin for years on integrated marketing solutions.

With the most recent iteration of NewcombSpring.com, our goal was to increase qualified leads and generate higher volumes of relevant traffic.

The Stifel Marcin team set out to develop a website build that was, from the core, designed for maximum search engine marketing benefit.

The new website doubled the volume of site visits as well as the leads converted, compared to the previous site.

Thanks to our ongoing and effective collaboration, the Newcomb Spring website continues to be the company’s leading source of new leads.

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In addition to organic SEO, the Stifel Marcin team developed a comprehensive digital marketing plan for Newcomb Spring, which included PPC and social advertising, as well as digital ads on key trade publications. All of these efforts supported the Newcomb Spring brand, and increased website traffic and new leads.

SEO Data Analysis

As part of our ongoing SEO management, we continually analyze website metrics, evaluate data and make informed updates and optimizations. We look at visitor activity by page – even with mouse flow video monitoring – and use our SEO expertise to identify opportunities. Using the information gained during Newcomb Spring’s previous website optimization, the Stifel Marcin team developed a new site UX and content organization. We integrated cross-linking, technical content, engineering tools, and prominent calls-to-action, and built a site with engaging content that turn visitors into leads.

“The Stifel Marcin team has truly become an extension of our team. They have helped create internal brand alignment and have consistently delivered strategic and thoughtful marketing solutions that drive leads, build brand awareness and loyalty.” – Marie

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