With yearly support of this high-profile community event focused on women's health, we created campaign concepts, marketing materials and activities to support this organization's brand awareness strategy.
Anthem® Blue Cross and Blue Shield is a leading health benefits company dedicated to improving lives and making healthcare simpler. An active member of the communities it serves, Anthem works to support people’s health and increase knowledge of the tools and resources available.
To help support the organization’s brand awareness strategy, Stifel Marcin worked with Anthem to create visibility, impact and awareness at the American Heart Association®’s Go Red for Women® Connecticut event. Attended by health industry leaders, medical professionals and providers, Go Red was designed to raise funds as well as build awareness of women’s heart health.
As part of our recurring annual support, each year Stifel Marcin worked to create a new experience for Anthem’s sponsored Wellness Room. Highlighting easy ways that people could improve heart health and lives, we took guests on a creative journey, showcasing seven easy and fun ways that were accessible and attainable.
Providing a variety of integrated marketing services, we helped Anthem target this an audience segment with engaging content, increasing impact and memorability, and enforcing Anthem’s leadership position within the community.
Stifel Marcin worked to create a cohesive theme and messaging that aligned with both Anthem and the AHA, developing an in-person Expo experience aligned with the AHA’s “Life’s Simple 7®” health tips. The “Journey to a Healthier You” demonstrated simple ideas health industry professionals (ranging from physicians to insurance personnel) could share with others to promote heart health and how to live a healthier lifestyle.
The Stifel Marcin creative team also developed numerous campaign assets, including social media messaging, advertisements, booth displays and event collateral.
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