Interactive Presentation for Enhanced Tradeshow Experience
Ward Leonard is a leading provider of comprehensive motor, generator, pump, drive and control system solutions, including MRO services, to the oil and gas, military, energy, and industrial processing industries. As part of our integrated marketing efforts, Stifel Marcin was charged with developing new digital marketing tools to enhance sales and tradeshow presentations and provide project managers a way to easily generate customized reports from any location.
Designed for maximum marketing impact during tradeshows, an interactive digital presentation/e-book was created with an emphasis on product descriptions and their applications, while corresponding features and benefits were highlighted using strategic product imagery, schematics, performance data, charts and videos. Those interacting with the piece during shows could explore the presentation via touchscreen, allowing prospects to learn more about Ward Leonard and its products.