Promoting Client Capabilities
Ward Leonard is a leading provider of comprehensive motor, generator, pump, drive and control system solutions, including MRO services, to the oil and gas, military, energy and industrial processing industries. Stifel Marcin partnered with Ward Leonard to develop a new brand positioning statement/tagline that would then guide future campaign asset creation.
Capitalizing on Ward Leonard’s trusted name in power engineering, maintenance and repair for essential military applications and energy industry sites, including ocean-based oil rigs or extraction facilities in extremely remote locations, “The Power of Uptime™” speaks to the strength of Ward Leonard’s mission critical equipment to keep operations running reliably while minimizing cost and risks in the most demanding environments. Subsequent supporting marketing materials such as print ads and trade booth graphics were also developed utilizing compelling visuals and impactful messaging to reinforce Ward Leonard’s powerful and clear brand positioning to current and prospective customers.