With an extensive line of sealing and flow control products, SFC KOENIG® offers a catalog of standard products available globally, in a variety of geographic markets.
As part of our integrated marketing efforts, Stifel Marcin worked with SFC KOENIG to develop an updated catalog that aligned with new brand standards and has implemented ongoing updates throughout recent years, including new products and technical information.
This extensive catalog is available in English, German and Chinese, and includes approximately 100 pages of product details, installation information, engineering specifications and more.
With the incorporation of descriptive information, photography, application imagery and clear data delivery, the manufacturer catalog design delivered flexible usability.
Stifel Marcin’s award-winning team worked to design the manufacturer catalog not only for easy product research but to highlight brand benefits and marketing messages. With brand standardization maintained across each version, we developed catalogs in alternate languages. Additional digital elements were incorporated, such as links to the SFC KOENIG website and internal page hyperlinks.
While improving the user experience for readers of the electronic pdf version of the manufacturer catalog, design and functionality also enhanced the print and digital experience. Product pages included charts of model numbers to help customers identify the correct parts, and contact information was included on every page of the piece to emphasize the support available from Centritec Seals in-house engineering department.
“The Stifel Marcin team has truly become an extension of our team. They have helped create internal brand alignment and have consistently delivered strategic and thoughtful marketing solutions that drive leads, build brand awareness and loyalty.” – Marie
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