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Content Marketing Increasing Brand Visibility

Content Marketing | Media Relations

Expert Content Marketing Strategy

An established manufacturer of precision stampings, Metallon was looking to increase its visibility in certain industry verticals.

We worked with their team to develop a content marketing plan, leveraging our existing relationships with key trade outlets to help them reach a new audience.

With article development and strategic pitching, we helped the company increase its brand visibility and promote capabilities.

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After our specialized client intake process, we met with the client to discuss opportunities and tactics available, and what efforts would likely yield the best return. Working with the Metallon team, we then interviewed key stakeholders and helped develop content with strategic positioning, as well as messaging that connected with customers in target markets.

Editorial Coverage

As part of the campaign, a thought-leadership article was created, promoting the company’s capabilities in the manufacturing of disposable medical components. The Stifel Marcin team worked with Metallon through interviewing, planning and content creation stages, and developed materials that supported brand goals and positions. We then took the article to our industry contacts, connecting the content with strategic opportunities. By evaluating publication reach, pickup locations, positioning and more, we were able to secure editorial coverage in a respected medical publication in both print and digital formats.

“The Stifel Marcin team has truly become an extension of our team. They have helped create internal brand alignment and have consistently delivered strategic and thoughtful marketing solutions that drive leads, build brand awareness and loyalty.” – Marie

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