Recruitment Materials

B2B PRINT LITERATURE & RECRUITMENT

Manufacturer Recruitment Brochure Design & Development

Creative & Production Strategy

OKAY Industries, a leading medical manufacturing company that provides precision machining, engineering, and component assembly, needed to recruit new employees for a broad variety of job responsibilities, and was working in a highly-competitive employment environment. The company tasked Stifel Marcin with the development of a recruitment campaign, to assist them in its recruitment and hiring efforts. As part of the creative recruitment marketing campaign developed by Stifel Marcin, we created a collection of printed materials to help recruit its target workforce while promoting key benefits positions the company offered.

A recruitment brochure, that highlighted the main campaign themes already developed by Stifel Marcin, included visuals to encompass and encourage all ethnicities, genders and ages, was prepared in time for the height of the recruiting season. Content was developed that was easy-to-read and made strong emotional connections with the target audience, conveying the higher-purpose inherent in medical component manufacturing. An eye-catching pop-up display for use in recruitment fairs, school presentations and other venues, furthered the recruitment aims of the client and produced powerful results, with supporting print ad assets that directed people to the company’s recruitment microsite.

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“The Stifel Marcin team has truly become an extension of our team. They have helped create internal brand alignment and have consistently delivered strategic and thoughtful marketing solutions that drive leads, build brand awareness and loyalty.” – Marie

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