Trade Association Recruitment Brochure Design & Development
Creative & Production Strategy
Women in Manufacturing (WiM), is a national trade association created to support, promote and inspire women who have chosen a career in the manufacturing industry. Looking to increase corporate membership, which would include companies in all manufacturing industries, the organization needed a new brochure to recruit this important corporate member target. Stifel Marcin set out to create a multi-page piece to showcase the important mission of this organization and the benefits it offers to companies, in a corporate-focused presentation.
As a leading organization supporting women in a broad variety of manufacturing sectors, getting the message of WiM’s mission out to as many prospects as possible, while increasing membership was an important goal. First, we worked to develop a strategy to present the unique benefit positions that would resonate with corporate readers. That messaging was implemented through the thoughtful development of content, graphics, and an overall design presentation that worked to promote the organization as professional, effective and attractive to corporate decision-makers. Our B2B knowledge, and our dedication to the important purpose of Women in Manufacturing, informed our messaging and graphic treatment and led to a high-impact, but cost-effective brochure.
“The Stifel Marcin team has truly become an extension of our team. They have helped create internal brand alignment and have consistently delivered strategic and thoughtful marketing solutions that drive leads, build brand awareness and loyalty.” – Marie
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