B2B MARKETING CAMPAIGNS
Integrated Manufacturing Marketing
Newcomb Spring is North America’s largest custom manufacturer of springs, wire forms and stamped metal parts. For over a century they have produced best-in-class parts, in ten different facilities across the U.S. and Canada. The manufacturer has relied on Stifel Marcin for nearly two decades, and we have partnered with Newcomb in the development of holistic marketing strategies and campaigns across digital, content, social and traditional platforms. Across a variety of campaign vertical and focused initiatives, Stifel Marcin has helped plan budget efforts, while also creating a complete marketing asset portfolio including branding, ads, website development, logos and taglines, brochures, displays, PPC, SEO, social media and even the development of the Springulator® App, a spring design calculator relied on by top industry professionals.
The Creative Strategy
With a diverse product line and a wide-range of company capabilities, Stifel Marcin was challenged to create effective messaging and graphics that spoke to a variety of target audience needs and applications. During our decades-long partnership, we have gained a deep understanding of the capabilities of Newcomb Spring, and the needs of its customers – from technology and software needs to compliance requirements.
Using this insight, we are able to act as a true extension of the company, building the Newcomb brand, reaching their global customer base, and creating assets to convey the storied history of the company, as well telegraphed our technology-forward operations.
Media & Implementation
Yearly, Stifel Marcin has worked to develop campaigns and strategically plan marketing strategies. Through careful allocation of budgets, evaluation of different media platforms and performance indicators, on which they run, Stifel Marcin has been able to realize on-going gains in sales and leads for the company, using their website and digital app as key performance benchmarks. Additionally, through social and on-going media efforts, key components of the brand have been presented to reinforce the leadership and expertise of Newcomb Spring.
Externally, content was crafted to maintain this important brand position; internally, a company-wide workforce appreciation campaign appears in social media. Both work to make customers and employees recognize Newcomb Spring’s dedication to innovation, technology, efficiency and its workforce.
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