February 18, 2022
Geo-targeting for account based marketing (ABM) is a strategic and effective way for B2B organizations to focus marketing resources on key customer groups while generating leads from only the highest-value customers. In today’s changing business environment – without trade shows, conferences and in-person events – reaching high-value target prospects is critical. Reaching Customers Using Account-Based…
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February 10, 2022
For businesses looking to leverage B2B account based marketing (ABM), there are often challenges, from assembling the right people to limited resources and knowledge about ABM. Read on for a crash course in B2B account based marketing 101. What is B2B account based marketing and how can it work for you? Account based marketing is a tactical strategy that can help B2B…
February 2, 2022
With the variety of Big Data, profiling and targeting available, the ways in which digital marketers are able to expand a brand’s reach via innovative digital marketing campaigns has grown. Beyond simple demographics, campaigns can be deployed to reach people based on interests, topics they engage with, their job title, the industry they work in and…
January 28, 2022
If it is possible to offer a diagnosis on the B2B customer right now, it would be this one: We have forgotten how to pay attention, not because we wish to, but because we have too much to pay attention to. Inundated by messages, whether they’re on phones or laptops, means there is a lot…
January 14, 2022
With so many online tools, marketing platforms and media options, the resources available to manufacturers to market their company and generate leads is greater than ever. However, as options expand, so do the performance metrics that need to be evaluated to identify which marketing dollars are leading to return. Most veterans of the manufacturing space…
February 4, 2018
As digitization, automation and message saturation increases in our lives, so does the need for smart B2B marketing for manufacturing, technology and industrial companies. Our team (yup, real people, not a bunch of software) are on top of the latest B2B marketing trends for 2020. Here are some of the top items we are tracking…
January 20, 2018
In recent years, B2B companies are finding it harder to justify the high cost of attending multiple tradeshows. However, live contact with prospects and customers––outside of the standard sales call––is still a valuable marketing tool. At Stifel Marcin, we regularly work with B2B companies on the marketing strategy for tradeshows. We can help to evaluate…
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