Category: SEM

Four Tips to Leverage Social Media to Increase Your Sales Pipeline and Brand Loyalty

May 18, 2021

While many B2B product and service organizations have embraced social media as part of their marketing plan to build brand awareness, organizations often struggle to move beyond organic awareness building (usually talking just to their current followers) to forming a social media strategy that builds a targeted audience, generates leads and ultimately sales. Consider:  …

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Attract and Retain Talent with Effective Video Marketing

While Zoom and other video conferencing apps have become a part of everyday life, valuable lessons continue to be realized regarding video recruitment marketing and its impact on finding and retaining quality employee talent. With a large pool of job seekers, including new Gen Z talent, and employees feeling the strain of pandemic life, video…

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TikTok: Should It Be a Part of Your B2B Marketing Strategy?

With its nearly 1 billion daily users, TikTok has become a social media phenomenon. Self-described as the leading destination for “short-form mobile video,” a whopping 62 percent of its users are under the age of 30 (with nearly 33 percent under the age of 20). Its popularity is prompting companies to ask if they should…

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Digital Marketing in a Changing Marketplace

April 29, 2020

5 Tips to Help B2B Marketers Stay In Tune and On Target During & After the Coronavirus As customers change their behaviors – adjusting to the impact of COVID-19 and preparing for a post-pandemic economy – marketers must proactively adjust to a changing landscape. Business operations and customer behaviors have changed at one of the…

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The Rise of E-Commerce for B2B Organizations

Tips on How to Turn Your Existing Website Into a Sales Generation Tool In recent years the growth of digital engagement has grown dramatically, as have customer expectations for what a digital experience looks like. These changes have presented challenges for some B2B organizations, which have had difficulties integrating new technology into existing sales processes….

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Digital Branding Risks and How to Protect Your Organization.

February 14, 2020

The WWW (Wild Web World). Digital Branding Risks and How to Protect Your Organization. Digital marketing offers new opportunities to expand your customer base and grow your sales in new markets. With Big Data, properly constructed digital marketing campaigns leverage interest and profile information to target a highly-specific group of customers. But that exposure requires…

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How to Target Prospects Strategically with “Big Data Marketing”

Big data, AI and user tracking are top of mind for many marketers – but when it gets into the details of how, what and who – there can be confusion. Digital marketing is complex. As we add in multiple layers of interest targeting, geotargeting and the capabilities of different platforms, the intricacies expand. To…

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How to Reach New Customers with Digital Marketing Campaigns

With the variety of Big Data, profiling and targeting available, the ways in which digital marketers are able to expand a brand’s reach have grown. Beyond simple demographics, campaigns can be deployed to reach people based on interests, topics they engage with, their job title, the industry they work in and more. Using data we…

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B2B Marketing Trends in Manufacturing, Technology and Industry for 2020

October 15, 2019

As digitization, automation and message saturation increases in our lives, so does the need for smart B2B marketing for manufacturing, technology and industrial companies. Our team (yup, real people, not a bunch of software) are on top of the latest B2B marketing trends for 2020. Here are some of the top items we are tracking…

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The Right Keywords are Key for Your B2B Organization

May 8, 2019

Effective B2B keyword research helps marketers determine which “key words”, or best phrases, can be used to help you meet your marketing goals. Careful research, strategic thinking and data-driven analysis can help hone your PPC placements – and therefore your spend – to be sure your ads are in the right place with the right…

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