Category: SEM

How to Target Prospects Strategically with “Big Data Marketing”

February 3, 2022

Digital marketing is complex and leading with a “big data marketing” mindset can seem daunting. Big data, AI and user tracking are top of mind for many marketers – but when it gets into the details of how, what and who – there can be confusion. As we add in multiple layers of interest targeting,…

How to Reach New Customers with Innovative Digital Marketing Campaigns

February 2, 2022

With the variety of Big Data, profiling and targeting available, the ways in which digital marketers are able to expand a brand’s reach via innovative digital marketing campaigns has grown. Beyond simple demographics, campaigns can be deployed to reach people based on interests, topics they engage with, their job title, the industry they work in and…

Keyword Research Tips for Your B2B Organization

January 27, 2022

Effective B2B keyword research helps marketers determine which “key words”, or best phrases, can be used to help you meet your marketing goals. Careful research, strategic thinking and data-driven analysis can help hone your PPC placements – and therefore your spend – to be sure your ads are in the right place with the right…

B2B Digital Advertising – What Format is Best?

January 26, 2022

A savvy B2B marketer’s media mix includes strategic B2B digital advertising. Simply put, digital advertising is anything a potential customer sees on a screen, whether you have a presence on Google Ads, trade website banner ads, page takeovers, social media or email marketing. On average, people in the United States spend at least seven hours…

Does Google My Business Help SEO?

January 12, 2022

Stifel Marcin’s search engine optimization (SEO) plans often include Google My Business, which can be helpful with site ranking and visibility among local customers. What is Google My Business? This free tool helps businesses create and manage their online presence within Google – the largest search engine in the world – within their search…

Benefits of a Certified Google Ads Agency

January 4, 2022

Having a certified Google Ads agency working on your PPC advertising ensures you are maximizing budget, generating quality leads, and using your advertising dollars effectively. A Google Ads Agency Partner You Can Trust Simply running your ad via Google Ads is seemingly very simple. However – and we can’t stress this enough – knowing you are…

How Google Updates Will Impact Your B2B Google Ads Strategy

October 25, 2021

Google recently announced that, starting June 30, 2022, content makers will no longer be able to create or edit expanded text ads (ETAs). Google notes that existing ETAs will continue to serve, and performance reports will still be available. They recommend that creators include a minimum of one responsive search ad in every ad group…

PPC Tax and the Impact on Budgeting

March 22, 2021

Pay-per-click ads (PPC ads) can be an important component of any B2B marketing strategy. In recent years, online services – from products sold online to the development of websites themselves – have increasingly become taxable line items, impacting PPC budgeting. The Importance of Digital Marketing Budget Planning Legislation is being considered in various states which…

Digital Branding Agency Tips: Protecting Your Brand in the Wild Web World (WWW)

February 4, 2018

Digital marketing offers new opportunities to expand your customer base and grow your sales in new markets. With Big Data, properly constructed digital marketing campaigns leverage interest and profile information to target a highly-specific group of customers. But that exposure requires diligence. If you (or your digital marketing agency partner) aren’t controlling where your ads…

Category: SEM

How to Target Prospects Strategically with “Big Data Marketing”

How to Reach New Customers with Innovative Digital Marketing Campaigns

Keyword Research Tips for Your B2B Organization

B2B Digital Advertising – What Format is Best?

Does Google My Business Help SEO?

Benefits of a Certified Google Ads Agency

How Google Updates Will Impact Your B2B Google Ads Strategy

PPC Tax and the Impact on Budgeting

Digital Branding Agency Tips: Protecting Your Brand in the Wild Web World (WWW)

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