February 8, 2022
Tips on How to Turn Your Existing Website into a Sales Generation Tool In recent years the growth of digital engagement has grown dramatically, as have customer expectations for what a digital experience looks like. These changes have presented challenges for some B2B organizations, which have had difficulties integrating new technology into existing sales processes….
Read More
January 25, 2022
When asking the question “why are 404 pages important,” just think that this error page could, in fact, be the first impression a user has of your site and brand. Website 404 error pages appear when a user tries to access content that does not exist on a server. This can occur when content (page…
January 14, 2022
With so many online tools, marketing platforms and media options, the resources available to manufacturers to market their company and generate leads is greater than ever. However, as options expand, so do the performance metrics that need to be evaluated to identify which marketing dollars are leading to return. Most veterans of the manufacturing space…
January 11, 2022
Visitors to B2B websites have unique needs but need to browse through a lot of technical information to understand if your products or services are the right fit. Product specs, operating information, capabilities, and services must be presented quickly, while also communicating your company’s brand message and benefits. Most of our manufacturing clients operate in…
January 6, 2022
B2B Web Design vs. B2C Websites B2B websites are different than “retail” websites. There is more content, more specifics and a stronger need for branding. Manufacturing website design means promoting a company’s capabilities and products, defining that business’ image, and effectively illustrating what makes you a leader in your field. Industrial, technological, medical and life…
October 25, 2021
Some URLs start with HTTP:// while others start with HTTPS://. What’s the difference and why add the extra “s”? The extra “s” stands for secure, and it is used by websites that require “sensitive information.” Traditionally, people considered sensitive information the type of data that might be related to financial transactions, but in today’s digitally…
May 18, 2021
With its nearly 1 billion daily users, TikTok has become a social media phenomenon. Self-described as the leading destination for “short-form mobile video,” a whopping 62 percent of its users are under 30 (with nearly 33 percent under the age of 20). Its popularity is prompting companies to ask if they should position their brands…
Stifel Marcin 294 New London Turnpike Glastonbury, CT 06033
Get Directions
Hours: Mon-Fri 9am-5pm EST Phone: 860-659-0777
Careers Covid Policy Privacy Policy
© 2022 Stifel Marcin. All Rights Reserved.