Pay-per-click ads (PPC ads) can be an important component of any B2B marketing strategy. In recent years, online services – from products sold online to the development of websites themselves – have increasingly become taxable line items, impacting PPC budgeting.
Legislation is being considered in various states which will tax PPC ads. While the reasoning for these new fees is often positioned as it relates to the use of personal “customer” data, the ultimate result is that advertisers may have to account for new digital marketing budget considerations.
It will be important to keep a watch on these proposed taxes and how they will affect B2B digital marketing budgets. Contact us with questions about your PPC strategy and digital marketing budget planning. We are here to help.
Unlike many advertising and marketing agencies, B2B isn’t just something that we do, it’s all we do. We’ll work to help your brand achieve its goals through the strategic combination of creativity, communication and technology. Our focused client intake processes give us the ability to thoroughly understand your business, products and objectives, working to identify the competitive advantages and opportunities that will grow awareness, leads and sales. We develop innovative marketing plans with strategic, data-driven processes, presenting complex ideas and compelling messages that position your business ahead of the competition. As your cooperative partner, our integrated B2B marketing agency is dedicated to your success. If you want to know more about how effective PPC strategies can increase your ROI, we’d like to talk. Reach out today.
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