Integrated Marketing Campaign

Social media, paid search advertising, landing page optimization, and more helped LOCTITE® to promote their products, services, and support to a diverse client base.

14%

Improvement in Leads QoQ

91%

Increase in Goal Completions

5

Market Segments Served

50 Million

Brand Impressions

The Challenge

One of the world’s most recognized industrial brands, LOCTITE®, was looking to position itself in a competitive market, promoting their adhesives, sealant and coatings to a diverse client base. Stifel Marcin worked with the LOCTITE team in the development of a multi-channel marketing campaign, working to build awareness and sales. From campaign concepting, ad creation, digital strategy, social media and paid search marketing to data analysis and tracking, the efforts created clear ROI, meeting metrics with continually collaboration between the Stifel Marcin and LOCTITE teams.

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Creative Messaging with Complex Targeting

Working to promote different product lines and key market positions, Stifel Marcin developed a variety of ad assets that emphasized LOCTITE’s leading technology, service and support. Ads featured compelling visuals, action-oriented graphics and clear messaging that grabbed attention and compelled users to take action. Based on the platform and campaign, marketing assets were deployed in social media platforms, display and paid search ads with granular targeting that helped ensure ads reached the right audiences within highly-specific markets.

Multi-channel marketing campaign for Loctite

Connecting with the Target Audience

With ongoing client collaboration, Stifel Marcin provided a variety of marketing services across campaigns including:

  • Digital campaign landing pages
  • Video ad content with social media ad text
  • Static and animated display ad content
  • Paid search text ad content
  • Video concept, storyboarding and planning
  • Digital marketing strategy and targeting on multiple social platforms
  • Digital marketing strategy and targeting on Bing and Google

Strategic Planning & Continual Refinement

As part of our support of the LOCTITE team, Stifel Marcin provided strategic guidance, making recommendations on targeting and audience refinements that helped to meet client goals and KPIs. Regular reporting allowed for collaboration and insight into digital tactics and results. Additionally, Stifel Marcin managed client media budgets, helping to optimize spend to generate return, while also controlling budgets to maintain visibility throughout the run of each campaign.

Stifel Marcin developed a multi-channel marketing campaign
Multi-channel marketing campaign increases brand awareness and and sales

“The Stifel Marcin team has truly become an extension of our team. They have helped create internal brand alignment and have consistently delivered strategic and thoughtful marketing solutions that drive leads, build brand awareness and loyalty.” – Marie

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