PORTFOLIO
B2B Integrated Marketing Campaign
B2B
Multi-Channel Marketing
An integrated campaign with social media, paid search advertising, landing page optimizations, and more helped LOCTITE® promote their products and services to a diverse customer base.
The Challenge
One of the world’s most recognized industrial brands, LOCTITE®, was looking to position itself in a competitive market, promoting their adhesives, sealant and coatings to a diverse customer base. Stifel Marcin partnered with the LOCTITE® team in the development of a B2B multi-channel marketing campaign, working to build awareness and sales. From campaign concepting, ad creation, digital strategy, social media and paid search marketing to data analysis and tracking, the efforts created clear ROI, meeting metrics with continually collaboration between the Stifel Marcin and LOCTITE® teams.
Creative Messaging Deployed with Complex Targeting
Working to promote different product lines and key market positions, Stifel Marcin developed a variety of ad assets that emphasized LOCTITE®’s leading technology, service and support. Ads featured compelling visuals, action-oriented graphics and clear messaging that grabbed attention and compelled users to take action. While building a cohesive B2B multi-channel marketing campaign, assets were tailored to each platforms’ audience and requirements. Marketing assets were deployed across social media, display and paid search with granular targeting that helped ensure content reached the right audiences within highly-specific markets.
Experts in Connecting with Target Audiences with B2B Multi-Channel Marketing Campaigns
With ongoing client collaboration, Stifel Marcin provided a variety of marketing services across campaigns including:
- Digital campaign landing pages
- Video ad content with social media ad text
- Static and animated display ad content
- Paid search text ad content
- Video concept, storyboarding and planning
- Digital marketing strategy and targeting on multiple social platforms
- Digital marketing strategy and targeting on Bing and Google
Learn more about our full-service B2B marketing agency services.
Strategic Planning & Continual Refinement
As part of our partnership with the LOCTITE® team, Stifel Marcin provided strategic guidance, making recommendations on targeting and audience refinements that helped to meet client goals and KPIs. Regular reporting allowed for collaboration and insight into digital tactics and results. Additionally, Stifel Marcin managed media budgets across the complex B2B multi-channel marketing campaign, helping to optimize spend, generate return, and control budget pacing to maintain visibility throughout the run of each ad group.
Two Decades of B2B Marketing Success Stories
With more than 20 years of B2B marketing results, we have the expertise that helps brands grow and achieve their goals.
We’d appreciate the chance to get to know you better and discuss how our full service B2B marketing capabilities can help you succeed. Whether you need our expertise in developing B2B multi-channel marketing campaigns, have a specific scope of services to fulfill, or are looking for new marketing agency, our experts are here to help.
Contact us today, or full out the form and we can reach out to you. Experience our difference, and you’ll discover an agency completely dedicated to your success. Together, let’s power up your marketing results.
“The staff of Stifel Marcin is not only efficient, creative and thoughtful in their approaches, but they truly care about their clients.”
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