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B2B Digital Marketing Blog

How B2B Social Selling Can Compound Your Sales Results

According to LinkedIn, “78% of outsell peers who don’t use social media.” A compelling statistic for sure, but you may be wondering exactly what is B2B social selling? Social selling is all about interacting and engaging. It means a person – not a brand – is establishing a dialogue with current contacts, potential customers,...

Your Company Branding Kit: Protecting Your Business in a Digital World

A company branding kit may just be the most important marketing asset your company produces. Thorough brand standard documentation not only helps to guide the direction of every piece of marketing, from ads to presentations to packaging, but it also informs your employees, vendors and partners about how to best present your look and voice...

How to Improve Your SEO Ranking on Google: 6 Tips from Our Experts

In our vastly evolving digital world, exceptional organic SEO (search engine optimization) and its maintenance is more critical than ever, especially as digital advertising tools and strategies prepare for the demise of third-party tracking cookies. The implications of this change in data accessibility on digital advertising remains to be seen, but as marketers prepare for...

Digital Advertising in a Cookieless World: What You Need to Know

As online consumer data protection and subsequent privacy regulations evolve, cookieless tracking will continue to impact the future of digital advertising. While browsers like Apple’s Safari® and Mozilla Firefox® have already limited third-party cookies, tracking restrictions will soon be implemented by Google Chrome®, the internet’s most widely used browser. Combine these players with other digital...

Marketing Monthly Retainer: 5 Benefits & Considerations

If your business is thinking about outsourcing some or all of its marketing needs to an experienced agency like Stifel Marcin, you may have heard the term “marketing monthly retainer” and wondered if this type of agreement is right for you. Typically, businesses will enter a marketing retainer with an agency partner when considerations such...

B2B Marketing Agency Services: 5 Reasons to Outsource

The time may come when you consider outsourcing specific marketing needs to an experienced agency. As advertising and marketing become more complex, utilizing B2B marketing agency services, and establishing a relationship with trusted experts, can reap many benefits for your organization. With the rise of digital marketing, the growing sophistication of inbound and outbound content...

Outsource B2B Marketing Services: 5 Tips

Whether it’s workload challenges or shifting day-to-day needs, many organizations struggle with how to effectively develop and implement marketing strategies. Choosing to outsource B2B marketing services to an experienced agency can be a wise investment. The right partner will work with you to craft a solution that meets your needs and budget, and most importantly,...

Elevating Your B2B Recruitment Marketing in a Great Resignation World

In 2021, a record number of Americans left their jobs – many noting that the pandemic prompted a self-evaluation of employment choices and a search for higher wages, increased flexibility/remote work, work-life balance, purpose-driven work, among other reasons. What does “the great resignation” mean for employers? It’s an opportunity to both refine your B2B recruitment...

The Importance of Long Tail SEO

As a marketer interested in increasing your ranking on search engine result pages (SERP), you may have heard the terms “short tail SEO” and “long tail SEO” (search engine optimization). With 70 percent of queries on search engines containing long tail keywords, lets explore why they should be a critical part of your SEO strategy....

5 Digital Marketing Tips to Help B2B Marketers Stay In Tune and On Target in an Evolving Marketplace

As customers’ needs and behaviors change – adjusting to the continued impact of COVID-19 – marketers must proactively adjust to an evolving landscape. Business operations and customer actions have changed at one of the fastest rates in recent memory, leaving some marketing plans in need of TLC.In late 2021, studies showed that 45 percent of...

The Rise of B2B E-Commerce

Tips on How to Turn Your Existing Website into a Sales Generation Tool In recent years the growth of digital engagement has grown dramatically, as have customer expectations for what a digital experience looks like. These changes have presented challenges for some B2B organizations, which have had difficulties integrating new technology into existing sales processes....

Turning “Traditional” Marketing Tools into Interactive Digital Marketing Assets

Many companies have been increasing their digital marketing assets over recent years. With a large number of Americans reporting that they continue to work remotely, the need for those materials remains crucial. Right now, fewer sales teams, product managers and service reps are face-to-face with existing customers or new potential sales. With less in-person factory...

How to Target Prospects Strategically with “Big Data Marketing”

Digital marketing is complex and leading with a “big data marketing” mindset can seem daunting. Big data, AI and user tracking are top of mind for many marketers – but when it gets into the details of how, what and who – there can be confusion. As we add in multiple layers of interest targeting,...

Why Your B2B Organization Needs a Brand Standards Guide

Many companies know they should have a Brand Standard Guide. What they may not fully understand is why it is so important. In fact, it may be the most important marketing asset your company uses. A Brand Standards Guide does more than provide a reference for vendors or employees to make certain that all materials...

Keyword Research Tips for Your B2B Organization

Effective B2B keyword research helps marketers determine which “key words”, or best phrases, can be used to help you meet your marketing goals. Careful research, strategic thinking and data-driven analysis can help hone your PPC placements – and therefore your spend – to be sure your ads are in the right place with the right...

B2B Digital Advertising – What Format is Best?

A savvy B2B marketer’s media mix includes strategic B2B digital advertising. Simply put, digital advertising is anything a potential customer sees on a screen, whether you have a presence on Google Ads, trade website banner ads, page takeovers, social media or email marketing. On average, people in the United States spend at least seven hours...

Why Creative 404 Pages are Important Tools in Your Toolbox

When asking the question “why are 404 pages important,” just think that this error page could, in fact, be the first impression a user has of your site and brand. Website 404 error pages appear when a user tries to access content that does not exist on a server. This can occur when content (page...

Experience the Benefits of an Expert B2B SEO Marketing Agency

The next time you look up something on Google, or any other search engine, you should realize there is a lot of work, and in many cases an SEO marketing agency, behind the results you see. Achieving a coveted spot at the top of the search engine results page (SERP) takes time and resources, some of which your...

Four Considerations When Developing a B2B Content Marketing Plan

As digital information has become a part of our everyday lives – the average person spends more than 8 hours a day in front of a screen – having a strategic B2B content marketing plan is more important than ever. The art of creating compelling messages that spur customers to act requires knowing what to say, how to say it...

Does Google My Business Help SEO?

Stifel Marcin’s search engine optimization (SEO) plans often include Google My Business, which can be helpful with site ranking and visibility among local customers.   What is Google My Business? This free tool helps businesses create and manage their online presence within Google – the largest search engine in the world – within their search...

Top 10 Ways to Elevate Your B2B Website Design Content

Visitors to B2B websites have unique needs but need to browse through a lot of technical information to understand if your products or services are the right fit. Product specs, operating information, capabilities, and services must be presented quickly, while also communicating your company’s brand message and benefits. Most of our manufacturing clients operate in...

The Benefits of an SEO Audit

A thorough search engine optimization (SEO) strategy is crucial for any business looking to achieve higher search engine results page (SERP) rankings, therefore increasing the probabilities of increased online leads, conversions and brand awareness. But once the strategy is set in motion, don’t think “we’re done!” Just like a car needs regular oil changes to help that engine to keep running smoothly, your...

Manufacturing Website Design

B2B Web Design vs. B2C Websites B2B websites are different than “retail” websites. There is more content, more specifics and a stronger need for branding. Manufacturing website design means promoting a company’s capabilities and products, defining that business’ image, and effectively illustrating what makes you a leader in your field. Industrial, technological, medical and life...

Benefits of a Certified Google Ads Agency

Having a certified Google Ads agency working on your PPC advertising ensures you are maximizing budget, generating quality leads, and using your advertising dollars effectively. A Google Ads Agency Partner You Can Trust Simply running your ad via Google Ads is seemingly very simple. However – and we can’t stress this enough – knowing you are...

The Importance of a Strong B2B Brand Identity for Manufacturers

Stifel Marcin has been working with manufacturers and industrial clients for more than 20 years. In that time, we’ve witnessed a dip in the industrial marketplace as well as a resurgence. These hard-working, growing companies have a great story to tell but often struggle to tell it; how they’ve delivered when competitors could not; how...

Five Considerations for B2B Marketers Debating “Bing Ads® vs Google Ads®”

If Google® is the bride, Microsoft Bing® is viewed as “always the bridesmaid” when it comes to its share of search engine marketing and pay-per-click (PPC) advertising. But that doesn’t mean that Microsoft Ads® (formerly known as Bing Ads) shouldn’t be an integral part of your PPC strategy. Let’s explore why thinking should shift from “Bing Ads vs Google Ads” to “Bing Ads AND Google Ads.” Why B2B Marketers Should Embrace Microsoft Ads...

The Importance of SEO for B2B

The hallmark of a great website is an optimal user experience (UX)  – with an architecture that is understandable, easily navigated, and allows users to quickly find the right products and information to support their research, review or purchasing decision. Properly planning, implementing and maintaining a B2B search engine optimization strategy will position your business prominently in the marketplace, and in the search...

What to Look for in a Marketing Agency

If you are a B2B company looking to grow your customer base and increase revenue, the right marketing can take your business to the next level. But strategic marketing takes time and resources, some of which your organization may not currently have. This is when hiring an experienced marketing agency can be a wise investment....

Digital Marketing Acronyms, Terms and Definitions for B2B Marketers

The world of B2B marketing is constantly evolving. Most B2B centric companies are embracing new digital opportunities, however, for some this can be unchartered territory. No matter how much experience you have with digital marketing, it’s important to keep up-to-date with relevant digital marketing acronyms and terms which are changing and evolving every day. Knowing and understanding the correct terminology will help you effectively collaborate with your marketing agency partner and in-house teams. 20 Digital Marketing Acronyms and...

6 Critical Items to Address When Creating Your 2022 Marketing Plan

Marketing activities have undergone transformative changes in recent years, with the last 18 months representing a true shift in the very ways we communicate. This was especially evident in B2B marketing, where efforts that were “must haves” in traditional plans became impossible overnight.  Smart B2B marketing strategies continually adapt to the changing landscape, and no...

Six Tips When Considering B2B Influencer Marketing

Since 92 percent of customers trust recommendations from individuals over businesses, influencer marketing has become a unique strategy for B2B marketers to share their products and business solutions. But what is influencer marketing exactly? In its most common form, influencer marketing is a form of social media marketing utilizing endorsements and product mentions from individuals...

How Google Updates Will Impact Your B2B Google Ads Strategy

Google recently announced that, starting June 30, 2022, content makers will no longer be able to create or edit expanded text ads (ETAs). Google notes that existing ETAs will continue to serve, and performance reports will still be available. They recommend that creators include a minimum of one responsive search ad in every ad group...

The Advantages of HTTPS

Some URLs start with HTTP:// while others start with HTTPS://. What’s the difference and why add the extra “s”? The extra “s” stands for secure, and it is used by websites that require “sensitive information.” Traditionally, people considered sensitive information the type of data that might be related to financial transactions, but in today’s digitally...

PPC Tax and the Impact on Budgeting

Pay-per-click ads (PPC ads) can be an important component of any B2B marketing strategy. In recent years, online services – from products sold online to the development of websites themselves – have increasingly become taxable line items, impacting PPC budgeting. The Importance of Digital Marketing Budget Planning Legislation is being considered in various states which...

Creating a Recruitment Marketing Strategy to Build Your Workforce

Today, talent acquisition managers need to do far more than post a job online to fill positions with the right candidates. At a time when 90% of professionals are open to new job opportunities, recruitment marketing is an effective way for companies to tap into a market of new professionals, as well as retain the...

Digital Branding Agency Tips: Protecting Your Brand in the Wild Web World (WWW)

Digital marketing offers new opportunities to expand your customer base and grow your sales in new markets. With Big Data, properly constructed digital marketing campaigns leverage interest and profile information to target a highly-specific group of customers. But that exposure requires diligence. If you (or your digital marketing agency partner) aren’t controlling where your ads...

Why Google for Search Engine Optimization

Below is the major U.S. search engine market share break-down.* Search Engine Optimization for Google The first time we meet with a new client about website SEO, we often get asked why we talk about Google so much. First, we reference the numbers and usage statistics. Then we say, “Well, what do you search for.”...

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