ANALYTICS & REPORTING

B2B Marketing Analytics and Reporting Services

Our Experts Turn Your

Marketing Data into Actionable Insights

Gain clarity on your marketing performance with data-driven insights that connect every effort to real business results.

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Years of b2b marketing results

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average years of client partnerships

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Average reduced budget spend

Data-Driven Decisions Start Here

If you can’t measure it, you can’t improve it. Yet, many B2B marketers struggle to track performance across multiple channels, making it difficult to prove ROI, align with sales, and refine their strategies. With data pouring in from multiple sources, extracting valuable insights can be challenging.

That’s where our experts can help. At Stifel Marcin, we provide customized marketing analytics and reporting services that transform raw data into a clear, strategic direction. Our approach simplifies complexity, priorities key metrics, and equips you with the insights needed to make confident, data-driven decisions.

With real-time reporting, key performance indicator (KPI) tracking and performance analysis, we help you optimize campaigns, allocate budgets effectively, and demonstrate marketing’s true impact. Let’s talk about your goals and how our comprehensive marketing analytics and reporting services can support them.

“The Stifel Marcin team has … consistently delivered strategic and thoughtful marketing solutions that drive leads, build brand awareness and loyalty.”

Marie

Explore Our Strategic Marketing Services for B2B

Every marketing effort should be grounded in a smart strategy. From research to planning to deployment, we work to maximize impact and achieve your goals.
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Marketing Strategy

Integrated Campaigns

Account-Based Marketing

Lead Generation

Conversion Rate Optimization

Recruitment Marketing

Media planning & buying

Why Accurate Marketing Analytics and Reporting Matters

Some B2B marketing teams focus on vanity metrics like website traffic and impressions, assuming higher numbers mean better performance. But without a direct connection to leads, conversions and revenue, these figures offer little value. Tracking the wrong metrics can lead to misallocated budgets, ineffective strategies, and difficulty proving marketing’s contribution to business growth. Understanding what’s driving results – and what’s not – is essential for maximizing marketing impact. We provide in-depth analytics and reporting to help you measure performance, optimize campaigns, and strategies with confidence.

At Stifel Marcin, we go beyond the surface-level data. Our strategic KPI tracking and marketing analytics focus on the metrics that truly matter – lead quality, conversion rates, customer acquisition costs, and revenue impact. By linking marketing efforts directly to business outcomes, we help you refine strategies and prove real ROI.

Contact Us.

We’d love to hear your story and how we can help your business succeed.

Raw Data to Real Insights: How We Help

Our comprehensive marketing analytics and reporting services include:

KPI & Benchmark Development: Define KPIs that align with your business goals and establish benchmarks to measure success.
Custom Reporting and Dashboards: Gain real-time, easy-to-understand reports tailored to your needs.
Marketing Performance Analysis: Evaluate campaign effectiveness across organic, paid, and social media channels to identify what’s working and where to improve.
Marketing ROI and Budget Analysis: Optimize budget allocation for maximum ROI.
Channel Performance and Optimization: Assess individual marketing channels to refine strategies and improve overall performance.
Post-Campaign Reporting: Leverage detailed insights to refine future marketing efforts.

Reach out to learn how our data-driven approach can help you achieve your goals.

Just a Few of the Brands We Work With

Our Marketing Strategy Services at Work

Our full-service B2B marketing agency has a proven track record of success, helping companies build their brands, generate leads and grow their business. Explore some of our work below or view our full portfolio.

Driving Growth with B2B Social Media

Communicating Core Product Benefits

Multi-Channel Campaigns

The Right Marketing Analytics Agency Partner for Measurable Success

Not all marketing analytics and reporting services are created equal. Our team specializes in helping B2B companies uncover the real impact of their marketing efforts. With tailored reporting, strategic insights, and a commitment to transparency, we empower you to make informed decisions, optimize performance, and achieve sustainable growth. Benefit from experts who provide:

B2B-Focused Expertise: We understand the complexities of B2B marketing and track the right metrics to connect marketing efforts to revenue.
Tailored Reporting Solutions: Our reports are not one-size-fits-all. We customize dashboards and analytics to align with your specific business goals and KPIs.
Strategic Insights for ROI Growth: With a clear, data-backed view of your marketing performance, we help you make informed budget decisions, improve efficiency, and drive sustainable growth.
Data Transparency: We provide easy-to-understand, unbiased reporting, so you always know what’s working, what’s not, and where to optimize.

Whether you are looking to enhance lead quality, optimize budget allocation, or refine multi-channel performance, our experienced marketing analytics agency can help turn your marketing data into a competitive advantage.

Contact us or fill out the short form above to discuss your goals and discover how our marketing analytics and reporting services can provide the clarity and direction you need to succeed.

ANALYTICS & REPORTING

B2B Marketing Analytics and Reporting Services

Our Experts Turn Your