PUBLIC RELATIONS
A B2B PR AGENCY FOR COMPLEX INDUSTRIES
Increasing Awareness & Trust
Through Trade & Industry Public Relations
Public relations has become a strategic investment for industrial, infrastructure, and technology companies. A successful B2B PR strategy combines media relations, trade publication outreach, thought leadership, executive communications, and industry partnerships to build awareness, strengthen credibility, and help organizations communicate complex topics with clarity.
Years of B2B Marketing Success Stories
Event LeadGen Goal ROI
Average Years of Client Partnerships
Strategic B2B Public Relations that Builds Trust
A B2B PR agency helps organizations build awareness, earn credibility, strengthen relationships with stakeholders, and clearly communicate complex technical topics. In B2B industries, public relations strategies require specialized expertise. Whether we are educating a community about the value of water reclamation system construction, or building brand loyalty through industry partnerships – our strategic PR efforts improve perception, support informed decision-making, and keep your brand focused on proactive outreach.
For more than 25 years we’ve helped industrial, tech, and infrastructure organizations communicate with impact. We track earned media coverage, share of voice, website and social media engagement, referral traffic, and conversions – as our public relations specialists help bring your message to the right groups, and monitor the impact of our efforts.
Our B2B PR services include:
- Media relations & trade publication outreach
- Press outreach strategies, pitching, and press release creation
- Executive profiling for article contributions and speaking opportunities
- Industry association and trade partnerships, including event participation, speaking opportunities, and press kits
- Product launch support and supporting marketing assets
- Reputation management addressing brands, products, projects and key issues
- Content strategies and creation
Since 2001 we’ve combined our technical expertise and ability to communicate complex topics, with integrated marketing services that develop messaging, craft content, and distribute across channels – providing a complete solution for public relations, content marketing, and integrated communications.
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The Difference of an Experienced B2B PR Agency
Our public relations team helps businesses build credibility and visibility through strategic audience outreach. Unlike consumer PR, B2B public relations often focuses on trade media, industry influencers, associations, partners, engineers, procurement teams, investors, regulators, and other professional audiences.
Unlike consumer-based public relations, PR for B2B industries is typically more complex, nuanced, and technical. Often strategies combine educational goals, data-driven messaging, omni-channel outreach, and mix of trade and industry influencer partnerships to maximize impact.
With the speed that information can spread in today’s world, as well as the complexity of industrial topics, our strategic B2B PR services can provide:
- A proactive approach that builds awareness and trust in your brand as a solution
- Educates audiences about complex and nuanced topics
- Curated commentary relevant to the industry, subject-matter, and geography of a reader
- Helps inform customer perceptions
- Addresses misinformation through credible, evidence-based communications.
Trade Media & Public Relations Expertise Across Complex Industries
For more than two decades, Stifel Marcin’s unique understanding of B2B marketing, as well as our experience working across a wide range of sectors – from manufacturing to infrastructure to technology – has made us a trusted communications partner. Every day we work with complex topics, long buying cycles, diverse audiences, and industry-specific trade partners. That means we start projects with a stronger understanding of the trends, topics, and conditions affecting your sector from day one.
We maintain strong relationships with trade publications, industry editors, association publications, and sector-specific media to help clients reach the audiences that influence purchasing decisions. Explore our experience in PR and B2B marketing for industries including:
Measuring Impact of a B2B PR Initiatives
Public relations performance is measured through a combination of earned media, audience engagement, brand visibility, and business outcomes. We believe in transparent reporting that helps clients understand the impact of their marketing investment.
Some of the metrics we use to measure the impact of B2B PR include:
- Audience Reach – impressions, views and potential audience reach
- Media Coverage – article pickups, editorial coverage, press release syndication, and trade publication placements
- Media Opportunities – interviews secured, speaking engagements, article contributions, and executive thought leadership
- Brand Visibility – brand mentions, share of voice, and competitive benchmarking
- Action Events – website traffic, clicks, registrations, content downloads, and conversions
- Content Engagement – likes, shares, comments, and audience interactions
- Audience Listening – sentiment analysis, comments, and audience interactions
- Competitive Benchmarking – tracking your brand’s share of voice and sentiment
- Performance Lift – evaluating the impact of your website engagement, lead generation, and overall marketing performance
Our reporting often includes a dashboard that combines earned media metrics, digital analytics, and business KPIs, providing a complete view of your organization’s public relations and marketing performance.
Why Clients Work With Stifel Marcin
Since 2001, companies have worked with our team to achieve their marketing goals. Whether we are working on an annual contract or a per-project assignment, our team is ready to partner with you – bringing our expertise to your B2B marketing challenge.
Organizations choose Stifel Marcin as their public relations and integrated marketing partner because of our:
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25+ years proven experience in B2B marketing
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Expertise serving highly-complex and unique industries
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Ability to strategize effective B2B PR campaigns
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Reporting transparency that provides clear understanding and impact tracking
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Full-service marketing capabilities, that allow us to act as your integrated marketing partner
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Knowledge of industry trends, concerns and conditions
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Understanding of diverse B2B audiences that could include engineers, project managers
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Customer-focused approach and dedication to service
Whether you’re looking for a dedicated public relations partner, a strategic communications agency, or a full-service B2B marketing team, we’d love to discuss your goals.
Just a Few of the Brands We Work With
View Our B2B Public Relations Work
Our B2B marketing agency has a proven track record of success, helping companies build their brands, generate leads and grow their business. Explore some of our work below or view our full portfolio.
Explore Our B2B Marketing Agency Services
Our experts know how and where to communicate your brand’s key differentiators, exponentially increasing the effectiveness of marketing efforts.
Click below to learn more about our full-service industrial marketing expertise.
Integrated Marketing Solutions Supporting Your B2B PR Strategies
As a full-service B2B marketing agency, Stifel Marcin is able to support organizations with all the efforts needed for PR success. From website development to video and visual assets, and trade media negotiations to social media management – our integrated expertise helps clients succeed.
Our full service capabilities are leveraged across our B2B PR process, which includes:
- Discover and strategy planning
- Messaging, value propositions and pitch planning
- Media strategy to identify target publications and industry partners
- Content development, including press releases, influencer content, technical articles, and supporting assets
- Outreach and communications with media
- Editorial support, management of contributions and features, and pick-up tracking
- Reporting on PR metrics as well as campaign-wide lift
An Experienced B2B PR Firm Team for Maximum ROI
Whether partnering with you on per-project, or acting as your long-term B2B public relations agency, we have a proven track record of success. During our more than two decades in business, Stifel Marcin has developed special processes that help increase our impact. Our partnership approach means we collaborate with clients and strategically plan budgets – maximizing our impact and your investment.
Contact us to schedule a call to discuss your marketing and B2B PR strategies.
“Very trustworthy and great to work with. The Stifel Marcin team is always ready to support us with strategic insights and high-quality work that helps us stand out, and get our message across.”
Frequently Asked Questions: Your B2B PR Agency Expert
A B2B PR agency helps companies build credibility, increase visibility, and strengthen relationships with customers, industry partners, investors, regulators, and the media. Our team develops strategic messaging, secures earned media coverage, supports executive thought leadership, manages trade media outreach, coordinates product announcements, and measures the business impact of every campaign.
Industrial, technology, and infrastructure organizations should work with a B2B PR agency when they are looking to build authoritative content, trust, and visibility for key initiatives. Public and media relations can help support product launches, market entry, reputation management, increasing awareness, recruiting talent, building thought leadership and expertise, and helping influence audience understanding.
We track data across your marketing channels, including audience reach, content impressions, website visits, media coverage and opportunities, interviews secured, speaking engagements, article contributions, and content clicks, registrations, content downloads, and website conversions. We also work to monitor the impact PR has on audience perceptions, tracking data such as content engagement on social and online platforms, sentiment analysis, comments, and share of voice. We also provide a holistic assessment of a campaign’s lift on your total marketing performance, looking at data such as website engagement, lead generation, and overall marketing KPIs.
By partner with industry associations and trade media, and leveraging their publications, social channels, events, distribution networks and audiences, brands can reach highly-targeted audiences and market segments. During our more than 25 years in business, we’ve developed strong partnerships with media partners, and can help clients share their story with strategic partners.
While PR is primarily designed to build awareness and credibility, it can play an important role in lead generation when integrated with digital marketing, content marketing, and outreach campaigns. A good PR agency for B2B understands how to leverage PR and media partnerships to support lead generation goals – combining value proposition communication, audience reach, partner channels and more – building awareness, driving engagement, and ultimately generating qualified leads and sales.
PR creates trusted content and third-party credibility that digital marketing can amplify through websites, email, social media, paid campaigns, and marketing automation. Integrated reporting then measures media coverage, referral traffic, engagement, conversions, and assisted lead generation to understand PR’s contribution to business results.
While we don’t position ourselves as a dedicated crisis communications agency, we can support communications around complex or sensitive issues and help connect clients with trusted crisis communications partners when immediate response expertise is needed. Our team is always her to make recommendations if you need help, and if needed, we will help you partner with a secondary firm.
By generating opportunities for featured content and contribution, PR services for industrial, technology, and infrastructure companies can work to build positions of through leadership and expertise. Bylined articles, article contributions, speaking opportunities, podcasts, interviews, and mentions all drive visibility and positions of expertise and subject-matter leadership.
Yes! Our full service marketing team can partner with your in-house marketing staff on both long-term engagements or per project PR initiatives. Our collaborative process and open communication allow us to align with in-house or corporate teams to ensure consistent outreach, clear reporting on needed KPIs, streamlined operations, and efficiency. At Stifel Marcin, our processes are designed to be adaptable, to make working with us as easy as possible.
