MEDIA PLANNING & BUYING
Expert B2B MEDIA BUYING AGENCY
Strategic B2B Media Buying Services
That Grow Brands and Deliver Measurable Results
Years experience in media planning & buying
Average years of client partnership
decrease in cost per click in 1st quarter
Our Approach
We partner with client to ensure efforts and budgets are leverages for maximize potential. Our B2B media buying agency services can be leveraged as a focused scope of support, though many clients choose to leverage our integrated marketing capabilities to plan media spend, develop creative, manage supporting resources and more. Our flexible approach means its easy to work with us, and we’re ready to put our expertise to work in whatever capacity you need.
For more than 25 years, Stifel Marcin has provided media buying services for B2B companies with complex offerings and highly targeted audiences. Our ability to leverage a unique mix of paid ad platforms, trade media opportunities, industry channels and influencers has grown in response to the increased opportunities available. With deep B2B expertise, our team understands how to optimize your paid media channels.
From developing media strategies unique to your goals to ongoing reporting that evaluates, responds and improves performance – our B2B media agency team is ready to power your success.
Just a Few of The Channel Opportunities
- Paid Media & Programmatic – search, programmatic display, streaming tv and video, paid social, and more.
- Industry & Trade Media – Market-specific publications and digital ecosystems, including direct website placements, partner newsletters, social feeds, and unique B2B content hubs.
- Partnership & Influencer Programs – Strategic collaborations with industry influencers, media personalities, and sponsored placements in webinars, digital content shows, and events.
Our B2B Media Buying Services Include
- Strategic partnership evaluation aligned to campaign goals
- Budget planning, channel mix, and investment allocation
- Account based marketing (ABM) strategy and execution
- Lead generation and demand capture campaigns
- Intent driven-targeting using audience and firmographic data
- Media placement, negotiation, and vendor management
- Campaign oversight, optimization and performance refinements
- Performance tracking, attribution modelling, and reporting
“Stifel Marcin has looked at all aspects of how we are seen in our industry and offered suggestions in areas that needed improvement. We rely on their expertise in advertising to help us succeed.”
Explore Our Full Service B2B Marketing Strategy
Every marketing effort should be grounded in a smart strategy. From research to planning to deployment, we work to maximize impact and achieve your goals.
Click below to learn more about just a few of our services.
Contact Us
We’d love to hear your story and discuss how we can create powerful results.
More Than a Media Buying Firm: A Marketing Partner for Success
Media buying for B2B companies is complex. It requires a unique mix of impactful creative and effective audience targeting to drive results. For more than two decades, Stifel Marcin has leveraged our understanding of long buying cycles, complex topics, and unique audience personas to build impactful media plans. With our full suite of marketing services, we can support media buying efforts with capabilities in creative strategies and content creation – providing all the assets that help you reach your goals and your targets.
With our collaborative approach, our team first evaluates and recommends media strategies, then once we are aligned with you, we can develop and negotiate plans, handle contracting and monitor placements to ensure you receive the value you deserve. Stifel Marcin’s strategic B2B media planning agency services ensure you reach your target audience, and get your prospects to act.
B2B Marketing Expertise
Since 2001, we have worked with companies around the world, helping brands achieve their marketing goals. We work with a variety of technical and complex subjects across a variety of B2B industries, and we are ready to put our know-how to work for you.
Whether you are looking for us to support you with media planning and buying agency services, or you need a full marketing partner to develop a strategy, plan the implementation and create the assets that bring your brand to life – we are here to help.
Just a Few of the Brands We Work With
View Our Media Planning & Buying Agency Work
Our B2B marketing agency has a proven track record of success, helping companies build their brands, generate leads and grow their business. Explore some of our work below or view our full portfolio.
Expertise & Results: Top Media Buying Agency Performance
Our B2B media buying agency team brings a unique understanding of ad platforms, trade media and partner opportunities that help maximize your marketing investment. From channel selection to audience targeting, we deliver results, impact and return.
Some of the world’s leading B2B brand rely on our media planning and buying services. Here’s what separates us from other media firms:
- We take the time to plan. Every client undergoes a unique Client Intake process that allows us to learn about your business, goals, challenges and opportunities – ensuring every strategy is built with purpose.
- 25+ years of expertise. Since 2001 we’ve delivered proven results to clients. Many of our relationships span decades, supported by a continuous improvement mindset that drives performance.
- Integrated capabilities. Whether you need support for a specific initiative or a full-service marketing partner, our integrated capabilities improve efficiency and allows us to understand how each marketing effort can affect the larger plan.
- Partnership approach. We prioritize collaboration and transparency. With strong project management, clear reporting, and consistent communication, we operate as an extension of your team from day one.
- B2B is all we do. Unlike some agencies where B2B is just a segment, our entire client based is made up of business-to-business brands. This specialization allows us to move faster, act smarter, and deliver stronger results.
B2B Media Buying FAQs
