MARKETING STRATEGY
B2B Marketing Strategy Services
Strategic Marketing
That Helps Brands Meet Their Goals
A successful B2B marketing strategy requires engagement, integration and results. We can help power up your marketing and achieve results.
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Our Approach
We develop smart, strategic and effective marketing for industrial companies – because B2B marketing isn’t just something we can do, it’s all that we do.
As an integrated industrial marketing agency, we understand how to build campaigns that generate results. Every day we take complex products, unique capabilities and specialized services and bring their stories to life – crafting creative messaging that connects to audiences’ hearts and minds.
Our specialized focus on B2B audiences, our full-service marketing solutions, and our complete dedication to client success has made us a top industrial marketing agency with two decades of proven results. And we are ready to help you achieve your goals.
“The Stifel Marcin team has … consistently delivered strategic and thoughtful marketing solutions that drive leads, build brand awareness and loyalty.”
Explore Our B2B Brand Marketing Strategy Services
Every marketing effort should be grounded in a smart strategy. From research to planning to deployment, we work to maximize impact and achieve your goals.
Click below to see other marketing strategy services.
Just a Few of the Brands We Work With
View Our Marketing Strategy Services at Work
Our B2B marketing agency has a proven track record of success, helping companies build their brands, generate leads and grow their business. Explore some of our work below or view our full portfolio.
The Perfect Omni-Channel Mix
Our team artfully combines digital, content, branding, and a full suite of marketing initiatives to drive the best return. Stifel Marcin’s B2B marketing strategies services are proven effective, and companies rely on us to help grow their brand and their sales.
Whether your are working on a specific project, an account based marketing campaign, recruitment communications, or a comprehensive annual plan, formulating a smart marketing strategy is where we start.
With two decades of proven results, we are ready to help achieve your goals. Contact us to learn how we can help power up your B2B marketing.
B2B Marketing Strategy Services FAQs
We start by learning your business from the inside out – your products, audience, competitors, and goals. Then we identify your strongest differentiators and map out a marketing plan that integrates creative, digital, and content initiatives. Every strategy includes performance benchmarks and reporting so progress is transparent and success is measurable.
Our team focuses exclusively on B2B industries, particularly those with complex, technical offerings. We don’t apply B2C tactics to B2B challenges. We craft strategies that reflect long sales cycles, niche audiences, and data-driven decision-making. Clients rely on us not only for creative ideas, but for the ability to connect marketing directly to sales performance.
Absolutely. One of the biggest challenges for B2B companies is bridging the gap between marketing and sales. We work with your internal teams to ensure messaging, lead generation tactics, and sales tools all align, creating seamless buyer journeys that move prospects efficiently through the funnel.
Our approach to measurement goes beyond vanity metrics. We evaluate KPIs that connect to real business outcomes: qualified leads, engagement with target accounts, and increased conversion rates. Every campaign is tracked through analytics dashboards, ensuring data-driven insights guide ongoing optimization. Learn about our analytics and reporting.
Whether you need a strategic foundation for the year ahead or a comprehensive, integrated plan, we scale our services to fit your objectives and resources. Reach out for a free consultation to start a conversation.
