Pay-Per-Click Advertising

BING™ ADS MANAGEMENT SERVICE

Bing Ads Management Service That Increases Traffic

Our Bing Ads management service helps increase qualified leads and brand awareness for your B2B brand.

21%

CTR in Q1

74%

Increase in Clicks in Q1

20%

Decrease in CPC in Q1

“The Stifel Marcin team has truly become an extension of our team. They have helped create internal brand alignment and have consistently delivered strategic and thoughtful marketing solutions that drive leads, build brand awareness and loyalty.” – Marie

Sometimes overlooked when creating a PPC ads strategy, Microsoft’s Bing accounts for a large share of the search engine market. Considering that most employees use a company-issued PC that uses MS operating systems (including Bing as the default search engine), and that Bing is used by 55 percent of decision-makers in the coveted 35-64 age bracket, you may find this search engine is a beneficial place to make an ad investment. If it aligns with your business goals, our Bing Ads management service can help you reach more users.

Let’s Talk.

We’d love to hear your story and how we can help your business succeed.

Benefits of a Bing Ads Management Service

Our team will work with you to define your marketing goals, audience personas and business objectives to craft the best PPC ads strategy for your organization. Before we launch any campaign, the first step in our Bing Ads management service is a discovery process where we collaborate with your team to learn about your products, services, plans and KPIs. We’ll then utilize that understanding to communicate your brand’s uniqueness to the marketplace.

Microsoft Advertising (also known as Bing advertising) allows users the ability to run a campaign not just on Bing, but on other Microsoft-owned properties like AOL and Yahoo, providing organizations the opportunity to reach additional audiences. Our expert Bings Ads management service can target your prospective customers based on a variety of factors so your B2B business reaches the right users, including:

  • Location
  • Device type
  • Demographics
  • Time of day

A key advantage over Google advertising is the ability to target LinkedIn audiences with Bing ads. Since Microsoft owns LinkedIn too, and it’s a key tool for B2B marketers, you’ll be able to also target specific companies, industries or job functions.

If you have campaigns with Google Ads  or Facebook Ads , we can import these campaigns directly into Microsoft Advertising. If you have a customer and/or prospect list, we can target those individuals on the Microsoft Search Network. Microsoft Advertising also offers the ability to automatically create “similar audiences” using attributes like those individuals on your remarketing list to find users who are similar to your target audience

Microsoft offers a variety of ad formats including expanded text ads, multimedia ads, product ads and more, and Stifel Marcin has the expertise to develop creative and ad copy that is effective and gets your ads noticed. Our content and design teams will create engaging messaging and eye-catching visuals to encourage your targets to click, driving traffic to your company website.

Drive Potential Customers Back to Your Website

When people visit your website but leave before they complete a desired action (like completing an email sign up or downloading a whitepaper), our Bing Ads management service can help you reach these users by adding them to a remarketing list. Our team will work to create remarketing messages relevant to that customer’s journey to reconnect with them and encourage them to act.

Bing Ads Keep Your Budget In Mind

Because fewer businesses utilize Microsoft Ads, there is often less keyword competition. Lower overall traffic to the site means it’s easier to get to the right target audience and get traffic, sometimes without spending more. For optimal results, our digital team also continually monitors data from your campaign and adjusts accordingly, including:

  • Click-through-rates (CTRs)
  • Cost-per-click (CPC)
  • Ongoing performance
  • Traffic impact
  • Conversion rates
  • Overall click quality
Stifel Marcin is your trusted B2B PPC ad agency

Expand Your Reach with a Dedicated Bing Ads Management Service

At Stifel Marcin, our only focus is B2B. With 20 years of experience and an integrated digital marketing approach, we can create a Microsoft Advertising strategy that fits your budget. If you are ready to start growing your PPC strategy, including Facebook, LinkedIn or Google advertising, contact us and let’s get started.

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