Growing Search Results with Targeted Tactics
Carlyle Johnson (CJM) is a leading manufacturer of industrial clutch, brake and power transmission solutions. With more than a century of leadership, CJM has provided expertise and innovation for mission-critical applications including aerospace, agriculture, medical, defense and more.
For more than a decade Stifel Marcin has collaborated with Carlyle, developing ongoing marketing strategies and campaigns that effectively convey their brand story, expand awareness and increase sales.
As part of these efforts, an integrated search engine marketing strategy was utilized, helping the company achieve its SEO and PPC B2B lead generation goals. With website conversion optimizations, content created for search engine indexing, and focused pay-per-click ad strategies, our efforts helped Carlyle increase its digital results.
With year-over-year improvements, the Carlyle Johnson site has seen regular increases in traffic, engagement and targeted lead generation.