With a strategic marketing plan and cohesive search engine marketing approach, we helped this power transmission solution manufacturer meet its SEO and PPC B2B lead generation goals.
Carlyle Johnson (CJM) is a leading manufacturer of industrial clutch, brake and power transmission solutions. With more than a century of leadership, CJM has provided expertise and innovation for mission-critical applications including aerospace, agriculture, medical, defense and more.
For more than a decade Stifel Marcin has collaborated with Carlyle, developing ongoing marketing strategies and campaigns that effectively convey their brand story, expand awareness and increase sales.
As part of these efforts, an integrated search engine marketing strategy was utilized, helping the company achieve its SEO and PPC B2B lead generation goals. With website conversion optimizations, content created for search engine indexing, and focused pay-per-click ad strategies, our efforts helped Carlyle increase its digital results.
With year-over-year improvements, the Carlyle Johnson site has seen regular increases in traffic, engagement and targeted lead generation.
It the years since its original development, the Carlyle Johnson website has undergone regular updates to improve search positions and adjust to business goals, with monthly SEO efforts that address code, content, keyword focus and more. In addition, paid campaigns work in tandem with organic efforts, helping to create results in highly-specific search phrases and new target industries. Together, the integrated approach successfully drives qualified inquires, supporting sales team efforts with strategic SEO and PPC B2B lead generation.
As part of overall marketing strategies, the site was developed to increase awareness about the company’s full suite of power transmission solutions. With a mega-dropdown menu navigation, site visitors had a quick overview of Carlyle’s expansive product catalog, creating cross-selling opportunities and increased awareness. Landing pages based on keyword targets helped organize visitor entry, with a seamless user experience path that quickly moved visitors into marketing funnels, and allowed customers to easily find the right products.
Learn more about our B2B website development, search engine optimization and expert PPC agency services.
We are proud to have collaborated with the team at Carlyle for years, helping them grow their brand and their business. From product introductions to specific initiatives related to leadgen, awareness and new markets, our partnership approach has delivered return. In addition to our work in SEO and PPC B2B lead generation, you can view some of our other work for the company, including:
We support clients on a wide range of efforts with a customized approach tailored to your needs. Whether you are looking for a new marketing partner, have a set scope of work, or need help with PPC B2B lead generation, our team is here to help. Learn about our difference, and an agency completed dedicated to your success.
Since 2001 Stifel Marcin has supported B2B organizations with full-service solutions that drive results. Our industry expertise and collaborative approach helps clients achieve success and improve the return on their marketing spend. If you are looking for search engine marketing that improves SEO and PPC B2B lead generation – our experts want to speak with you.
Contact our team today, or fill out the form and we will reach out to you. We’d love to learn about your goals and challenges, and discuss how our expertise can help you achieve success.
Together, lets power up your marketing results.
“In a word, our experience has been a ‘pleasure’. Their responsiveness has far exceeded our expectations – learning about our company, strategizing key messages and getting priority materials to our sales team within weeks.” – James
We’d love to hear your story and how we can help your business succeed.
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