Developing a Growth Strategy
Carlyle Johnson produces industrial clutch, brake and power transmission solutions used in a variety of mission-critical applications. For over a century their team has solved some of the toughest engineering challenges for functions in aerospace, agriculture, medical, defense and more.
Stifel Marcin has worked with CJM for over a decade, helping this leading industrial company present their brand promise, promote their product benefits and grow their sales.
Working with the client, we developed a overarching strategy to increase brand knowledge and loyalty in existing customer segments, while building awareness in younger audiences that were unfamiliar with the company, and who leveraged different research techniques when searching for vendors.
Stifel Marcin’s omni-channel B2B marketing agency services strategized, planned and optimized ad placements across print and digital applications. At the same time, content marketing initiatives worked to leverage industrial trade media articles and thought-leadership opportunities. Across each effort, smart planning and purposeful messaging maximized the return of this integrated B2B branding campaign.