B2B Email Marketing Services

Increase Open and Click Rates with

Email Campaigns That Deliver

Our B2B email marketing services help your brand regularly connect with new and existing customers, so you remain top of mind.

2 %
Average Open Rate
0 +
Years of B2B Marketing
8 %
Average Click Rate

Our Approach

From quarterly email newsletters, to messages triggered by touchpoints within sales cycles, email marketing offers the opportunity to connect with customers on a platform they engage with every day.

Since 2001, Stifel Marcin’s B2B email marketing services have provided proven results. Our combination of award-winning designers, coders and copywriters provide strategies that keep customers informed while generating leads and sales.

“The Stifel Marcin team has truly become an extension of our team. They have… consistently delivered strategic and thoughtful marketing solutions to drive leads, build brand awareness and loyalty.”

Explore Our B2B Content Marketing Agency Services

Words have power, and our experts know how and where to communicate your brand’s key differentiators, exponentially increasing the effectiveness of marketing efforts.
Click below to learn more.

Contact Us

We’d love to hear your story and discuss how we can create powerful results.

Please enable JavaScript in your browser to complete this form.

Sales-Cycle-Driven B2B Email Marketing Services

Often, sales-cycle-driven email marketing is connected to company’s CRM (customer relationship management) system. The platform, like Hubspot® or Salesforce®, automatically triggers a message to be sent based on specific criteria, such as:

  • A prospect submitted a quote or contact request
  • A quote didn’t convert to a sale or is inactive
  • Profile criteria are a match, such as job title, company or industry

No matter why it is triggered, sales-cycle-driven B2B email marketing services can provide effective results. Often, we find that companies have tried to work within their CRM’s automated capabilities and have missed important steps. We’re here to help.

Our team are experts at integrated marketing, and take a collaborative approach to maximize our clients’ results. Whether we are deploying email campaigns as your retained agency partner, or helping brand and customize your email templates, we put our expertise to work for you. With 20 years experience providing B2B email marketing services, we’re ready to power up your results.

Why Email Is Critical in Your B2B Marketing Toolbox

Email marketing is a cost-effective way to reach the right target audience, build relationships and generate leads and sales. In fact, recent studies for B2B marketers show:

  • Email marketing has an average 4200% ROI
  • 61% cite email as their top performing channel for lead generation
  • Effective email marketing has an average 20% conversion rate
  • 83% plan to increase their email marketing budget in the next year

Crafting campaigns that deliver quality leads and sales requires a well thought-out strategy to convey key brand positions while also letting current and potential customers know more about your important product/services information. Our B2B email marketing services team can help you develop the right message and distribution strategy for your business.

Resources and Expertise That Drive Results

Our experienced team of B2B marketing experts know that standing out in a reader’s inbox takes more than a clever subject line. Segmenting lists, effectively leveraging CRMs, ensuring mobile-friendliness and evaluating data regularly are all steps that lead to increased open and conversion rates. If you are looking for digital marketing insights and strategies to help grow your email knowledge and success, our team often shares best practices and tips to help get you started. Check out our Resources blog for articles like:

Integrated Marketing Support Focused on Your KPIs & Success

Whether you are looking to develop a new email marketing plan, or have on-going efforts you’d like us to support, our integrated capabilities and expertise in B2B email marketing services helps drive success.
From concept to branding and design to copywriting, our team can support you at every step. With our specialized client intake process, which helps us learn the specifics about your business and goals, from day one we are ready to act as your dedicated partner. We’ll act like an extension of your in-house team, make recommendations, and help build a strategy to achieve your goals.
With B2B email marketing services that include strategy, creation, deployment, and reporting – our full-service mindset let’s us understand how email is part of your brand’s total marketing picture.
Contact our team of experts for a no-obligation conversation. We’d love to hear how we can create powerful results together. For more than two decades we have helped leading brands with our B2B marketing expertise.
Learn more about our agency, and discover a team completed dedicated to your success.

The Benefits of Email for B2B Brands

Email marketing has provided continual benefits for B2B brands, with sustained performance despite changing conditions. While email can be relatively low-cost compared to traditional direct marketing methods that require postage, they offer the additional benefits of reportable performance analytics that help to identify value and return.

From design to development to copywriting, our expert team offers integrated solutions that make email marketing easy. Our B2B email marketing services typically fall into four categories:

  • Emails providing updates, news and highlights, sent to your contact lists often on a pre-planned schedule
  • Newsletters that connect your contacts to key topics, sent monthly or quarterly.
  • Custom messages sent to a trade publication’s list or within media/publication emails
  • Custom messaging triggered by points in the sales cycle (often configured in your CRM)

Connect with us to discuss how our B2B email marketing services can power up your results.

Successful Outcomes, Delivered.​

A purposeful email strategy should continually communicate key brand positions – such as technical expertise and leadership – while also letting contacts know important news and information. Our B2B email marketing services create important customer touchpoints with your brand, keeping your company top of mind throughout the complex consumer journey.

With our agency’s full service B2B brand marketing capabilities, whether we are planning your email distribution strategy or working on other initiatives, we bring our integrated expertise to every effort. Our holistic and collaborative approach ensures your marketing is performing with maximum impact.

With a data-focused approach, our team monitors every campaign’s performance, evaluating your email marketing as communications hit inboxes. As part our our B2B email marketing services we track performance and engagement, providing informative reports so you understand the results achieved.

Explore our industries served:

Just a Few of the Brands We Work With

We are proud to work with leading brands in manufacturing, construction, medical, and more to help them meet their unique goals and generate trackable ROI. Our integrated services allow companies to reach the right audiences at the right time with the right messaging, communicating everyday with purpose and driving action. Contact our team about our B2B email marketing services and our proven digital solutions and put our expertise to work for you.

See Our B2B Email Marketing Services at Work

B2B isn’t just something that we can do, it’s all we do. We collaborate with clients to develop innovative email marketing plans with strategic, data-driven processes, and present complex ideas and compelling messages that position brands ahead of the competition. Check out some of our work.

Powering Results Since 2001

Whether you are looking for a comprehensive marketing plan, have a scaled scope of work, or need B2B email marketing services, we take a holistic approach to everything we do. Our B2B marketing agency team is comprised of dedicated experts who are ready to achieve your goals.

We provide full service B2B marketing solutions, creating the strategies and all the assets you need to build and deploy smart campaigns and initiatives.

For more than 20 years we’ve helped B2B brands succeed.

If you’re looking for a proven agency for B2B marketing, Stifel Marcin is ready to power up your results. Contact our team today and let’s discuss your needs and challenges.

You’ll discover our agency difference, and a team completed driven by our clients’ success.

Scroll to Top