Email marketing for equipment
With a strategic on-going plan around large tradeshow exhibitions, our expertise in email marketing for equipment created awareness, clicks and leads for our client.
Connecting with Technical Audiences
A.K.O., Inc, a leading manufacturer and service provider to the torque calibration industry, has worked with Stifel Marcin for several years on a variety of integrated marketing solutions, including email development and distribution. As part of on-going efforts, Stifel Marcin leveraged our expertise in email marketing for equipment companies to develop an email marketing plan, generating awareness and engagement with targeted audiences before, during and after the show.
As part of our integrated B2B marketing services, Stifel Marcin collaborated with A.K.O. staff to develop a distribution schedule and content to showcase tradeshow news and company product updates. We also provided distribution services and data reporting, including open, bounce and click rates. Each email contained clear calls-to-action to generate clicks, while consistent design layout and eye-catching imagery enforced brand positioning.
B2B Email Marketing for Equipment Expertise at Your Service
With more than 20 years of email marketing for equipment company experience, our team developed email assets that not only created awareness of the company’s show participation, but the experience and service of their team. The emails also highlighted ways industry experts could directly interact with new products and even participate in A.K.O.’s unique at-show torque contest, driving engagement and booth visits. Post-show, an email featured contest winners, upcoming show schedules and product updates to further stay connected with industry contacts.
At every step, our integrated team of design, content and account support worked cohesively to create an email strategy that would support the goals of the A.K.O. team to create awareness, generate clicks and connect with potential prospects.
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Full-Service B2B Marketing Capabilities
As part of our integrated capabilities, we provide expert B2B email marketing services to a variety of organizations and industries. View our full portfolio of work, or some other examples of our email campaigns including:
- Brand awareness growth for a leading commercial construction organization
- Increasing lead generation within wastewater processing audiences
- Email campaign development for global leader in sealing and flow control technology
- Product announcements for distributor of automation and process control solutions
In everything we do, we support clients with a customized approach tailored to your needs. Our collaborative processes allow us to maximize return based on your goals and create results with the greatest impact.
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Two Decades of Proven Results
Since 2001, Stifel Marcin has provided leading organizations with B2B marketing solutions that achieve goals and drive return. Whether you need our expertise in email marketing for equipment companies, a specific scope of services or are looking for a new marketing agency partner, our experts are here to help.
Contact us today or fill out the form and we will reach out to you. We’d love to learn about your goals and challenges and discuss how our expertise can help you achieve success.
Together, let’s power up your marketing results.
We’d love to hear your story and how we can help your business succeed.