GEO for AI Visibility
Generative Engine Optimization Services for B2B Brands
Achieve Modern Search Visibility
GEO Services Optimizing B2B Brands for AI Discover
Stifel Marcin helps B2B brands strengthen their presence in AI-generated search through SEO, AEO, AI Overview optimization, and LLM visibility strategies.
AI Overviews Visibility
AI Mentions
AI Citations
Helping Brands Win in AI Search
Stifel Marcin helps B2B brands get found across AI-generated search experiences through a combination of traditional SEO, answer engine optimization, AI Overview optimization, and LLM visibility strategies. From supplier research to technical problem solving, we help organizations build visibility in relevant search topics, providing the content and subject-matter expertise that drives qualified traffic, leads, and sales.
Our GEO services can help brands:
- Build visibility across AI search tools, such as ChatGPT, Gemini, and ClaudeAI.
- Increase zero-click results, such as AI overviews, citations, and voice-driven / conversational searches.
- Increase overall SEO performance and qualified traffic with increased brand mentions, authority and visibility.
Our generative engine optimization services help your business appear where today’s buyers are increasingly conducting research within AI-powered search engines. If you’re looking to improve your brand’s digital impact, reach out today and schedule a conversation. Together, let’s power up your marketing results.
“Working with Stifel Marcin was like a breath of fresh air. They take the mission of their clients to heart and are relentless in their pursuit of a quality product that delivers.”
Explore Our B2B Digital Agency Services
Put two decades of B2B marketing expertise to work for you. Our full service marketing capabilities help brands grow – increasing awareness, loyalty, and SQLs. Our generative engine optimization services often include efforts such as:
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We’d love to hear your story and discuss how we can create powerful results.
Why GEO Matters in the Age of AI Search
As search behavior continues to shift beyond traditional search engines, B2B buyers are increasingly turning to AI powered platforms such as Google AI Overviews, ChatGPT, Gemini, Copilot, Perplexity and other large language model tools to research vendors, compare providers, and evaluate solutions.
Part of our search engine marketing services for B2B brands, Stifel Marcin’s GEO services help B2B companies improve visibility across these AI-driven experiences by building content that is:
- Structured for AI interpretation.
- Optimized for summarization and citation.
- Designed to strengthen trust and authority signals.
- Built to align with conversational search behavior.
What is Generative Engine Optimization?
Unlike traditional SEO, which focuses on ranking position in traditional search engine results – like Google and Bing – generative engine optimization is designed to help your content appear with AI-generated summaries, answer engines, conversational search tools, and large language models.
Geo focuses on making your content easier for AI systems to understand, trust, summarize, and cite. GEO helps businesses:
- Improve content clarity and structure.
- Strengthening authority around important topics.
- Increase visibility across AI-powered search platforms.
- Support discoverability in conversational AI tools.
As AI-powered search continues to evolve, businesses that optimize now will be better positioned to be surfaced, cited, and recommended in the future. As B2B buyers continually leverage chat tools and long-tail searches for highly-curated results, the impact of generative optimization services will increase.
Reach out and connect with our humans, and let’s create a customized GEO strategy for your B2B brand.
Just a Few of the Brands We Work With
View Our Marketing Strategy Services at Work
Our B2B marketing agency has a proven track record of success, helping companies build their brands, generate leads, and grow their business. Explore some of our work below or view our full portfolio.
Our GEO Framework
Discovery and Audit
We evaluate your current website, content, and search presence to identify visibility gaps and opportunities, including competitive assessments and current positions.
Strategy Development
We create a GEO strategy aligned with your business goals, target audience, and industry landscape. With a collaborative approach, we align on the plan ahead and strategize a path designed for maximum impact.
Content Optimization
Ongoing Refinement and Reporting
The future of search is now, and we are ready to help you succeed. Contact us today to see how we can help increase your online results.
Why B2B Companies Need GEO
B2B buying journeys are often longer, more complex, and involve extensive research before a prospect reaches out. Increasingly, that research is happening within AI-generated search experiences rather than through traditional search results alone.
A buyer may ask ChatGPT for a list of suppliers, search Google for a comparison, and see an AI Overview answering a specific query before ever visiting a website.
Without a GEO strategy, your business risks becoming invisible during these early research stages. Generative engine optimization helps B2B companies:
- Improve visibility across AI-powered search tools.
- Increase the likelihood of appearing in AI-generated answers.
- Strengthen authority and trust signals.
- Build content that aligns with how modern buyers search.
- Support lead generation and brand awareness.
For B2B brands competing in crowded industries, GEO is becoming less of a competitive advantage and more of a necessity.
Whether you need a new search engine marketing partner or the support of a full-service B2B marketing agency, our team is here to help. Learn more about us.
25+ Years of B2B Marketing Agency Impact
Since 2001, Stifel Marcin has helped B2B brands create impact – refining positioning, building visibility, and driving the qualified leads that improve sales. Unlike other agencies, B2B marketing isn’t just something we can do – it’s all we do – and we’re ready to put our expertise to work for you.
If you are in need of a generative engine optimization strategy for your website, or are searching for a new agency partner with full service capabilities, you’re in the right place. Our experts are ready to help you achieve your goals.
Contact us today for a no obligation conversation. We can provide our unique perspective and recommendations for next steps. Together, we can create powerful marketing results.
FAQs
Generative engine optimization services help businesses improve visibility within AI-driven search tools such as Google AI Overviews, ChatGPT, Gemini, Copilot, and Perplexity. These services focus on creating structured, trustworthy, and extractable content that AI systems can understand and surface.
SEO focuses on improving rankings in traditional search engine results, while GEO focuses on visibility within AI-generated answers, summaries, and conversational search tools. GEO often includes SEO, AEO, AI Overviews optimization, and LLM visibility strategies.
Yes. GEO strategies can help improve your chances of being cited or referenced within AI tools such as ChatGPT, Gemini, Copilot, and Perplexity by creating authoritative, structured, and semantically relevant content.
Generative engine optimization is especially important for industrial companies – such as manufacturing, technology, infrastructure, energy organization, and more. With diverse customer bases that include technical specifiers and procurements teams, long buying cycles, a multiple bid supplier requirements, B2B brands need to found across all the platforms and tools that these audiences use for online search results.
The timeline for GEO results depends on your website’s existing authority, content quality, and how competitive your industry is. In many cases, businesses may start seeing improvements in search visibility, featured answers, and AI-generated search experiences within a few months. However, GEO is an ongoing strategy that typically delivers stronger results over time as content depth, authority, and trust signals continue to grow.
Yes. Existing content can often be updated and refined to improve performance across AI-driven search experiences without requiring an entirely new website.
The most important AI search platforms for B2B companies currently include Google AI Overviews, ChatGPT, Gemini, Copilot, and Perplexity. These tools are increasingly being used by buyers to research vendors, compare solutions, summarize information, and identify potential providers before visiting a website or submitting a lead form.
As a B2B marketing agency, our clients base includes companies that work in industrial and business-to-business segments. Some of our client categories include: Aerospace, Construction, Engineering, Energy, Oil and Gas, Manufacturing, Medical, Marine, Technology, Security, Water and Wastewater.
