Amplifying Brand Services and Industry Support
Underwater Construction Corporation (UCC) is a leading provider of underwater services to commercial and government facilities, serving a variety of industries from power generation to water utilities. Their renowned expertise in underwater diving, inspection, maintenance and technical support services is utilized by customers worldwide.
UCC has partnered with Stifel Marcin for several online marketing initiatives, helping build their brand’s position and digital performance. Leveraging our expertise in website development, social platforms, and digital marketing for the marine industry, we created purposeful new content and strategic on-site design updates. Combined, efforts work to improve search engine visibility, brand perception as well as the user experience.
After conducting a thorough analysis of the competitive marketplace, we implemented an integrated, multi-prong marketing approach. Through collaboration with the great team at UCC, a series of efforts were developed helping to improve website visitor understanding, providing a more robust presentation of UCC’s capabilities with concise copy and updated imagery. Clear calls-to-action helped guide users through logical funnels, streamlining the user experience, improving lead generation opportunities and improving the website’s technical health.