A Website Reflecting Brand Values
OKAY Industries is a leading life science and medical device manufacturer with locations in the United States and Costa Rica. Its engineering, production and quality processes are relied on in mission critical applications by some of the world’s largest OEMs.
Stifel Marcin has provided integrated marketing services to support OKAY Industries’ growth and evolution, helping it refine brand positions, promote key messages and improve the customer journey. As part of this effort, we collaborated with the company on B2B web design and build efforts, including the development, content writing and search engine optimization of the company’s website.
Key to the rebuild was demonstrating the company’s reliable manufacturing and expert DFM services, while also emphasizing benefit-focused value positions. With a target audience that needs customized solutions, vendors that can comply with corporate procurement processes, and also partners that are aligned in purpose, clear messaging and site architecture was critical to success.
From site launch to ongoing maintenance and SEO updates, OKAY Industries has tracked ongoing improvements in its site, expanded its customer reach, and improved its brand recognition in the marketplace.