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Brand Identity and Positioning

Improved Benefit Positioning & Impact

From the development of brand messaging to its implementation across marketing assets, Ward Leonard relied on Stifel Marcin's brand identity and positioning expertise to create impact in a competitive marketplace.

Promoting Strength & Capabilities

Ward Leonard is a leading provider of motor, power generation, drive and control system solutions. The company commonly serves mission-critical industries, providing solutions for harsh environments and extremely remote locations. Its products and services keep systems running, keep people working and literally keep the lights on.

Stifel Marcin partnered with Ward Leonard in the development of its new brand positioning. As part of our brand identity and positioning efforts we performed a marketing audit and analysis, evaluating their audience concerns, personas, SWOT positions and competitor messaging.

Based on strategy and creative collaboration, a new brand positioning statement was developed. “The Power of Uptime™” presents the literal “power” of the company as well as the power its product and purpose.

The clear and concise tag line emphasizes strength, and their brand promise to keep operations running reliably, preventing downtime and reducing maintenance. Messaging was implemented across a wide variety of campaign assets and marketing collateral, defining the brand to current and prospective customers, and acting as an internal theme to employees.

Expertise in B2B Brand Identity and Positioning

From isolated mountaintops to oil rigs miles from the shore, Ward Leonard products often define the idea of “mission critical”. With international operations and a variety of unique markets served, the Stifel Marcin team worked to ensure consistency in brand positioning and presentation.

In our messaging implementation efforts, we used our newly-created positioning line, “The Power of Uptime™”, as a guide – continually emphasizing that Ward Leonard solutions are reliable, rugged, and provide the power that keeps operations running. Dramatic visuals, compelling headlines and detailed text worked to capture attention and highlight key brand benefits across a variety of assets.

As part of our brand identity and positioning efforts, Stifel Marcin supported Ward Leonard in the development of trade show materials, ad concept and creation, website design, digital presentations and more, creating an effective multi-channel campaign to improve brand strength and customer awareness.

Learn more about our B2B branding agency services.

Integrated Marketing Expertise

As a full service marketing agency, we have provided a range of services to help Ward Leonard connect with its audiences and promote its capabilities. From brand identity and positioning efforts to website design, tradeshow materials, print ads and more, our partnership with the company helped their team demonstrate value in key audiences.

Check out our work creating a new interactive presentation to enhance the customer experiences. The unique tool supported tradeshows, virtual connects and streamlined digital reporting capabilities.

In everything we do, we know that our clients’ success is our success. Learn more about our difference, and discover a B2B marketing agency completely dedicated to your success.

brand identity and positioning

Two Decades of B2B Marketing Results

For more than 20 years, Stifel Marcin has provided leading organizations with B2B marketing solutions that achieve goals and drive return. Whether you need our expertise in brand identity and positioning, a specific scope of marketing services or are looking for new marketing agency, our experts are here to help.

Contact our team today or fill out the form and we will reach out to you. We’d love to learn about your goals and challenges and discuss how our expertise can help you achieve success.

Together, let’s power up your marketing results.

 

“Stifel Marcin has looked at all aspects of how we are seen in our industry and offered suggestions in areas that needed improvement. We rely on their expertise in advertising to help us succeed…” – John

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