Pay-Per-Click Advertising


Increase Leads with an Expert Google Ads Management Service

As the largest search engine, Google is an effective PPC strategy for B2B businesses to increase site traffic and increase online sales.


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“The Stifel Marcin team has truly become an extension of our team. They have helped create internal brand alignment and have consistently delivered strategic and thoughtful marketing solutions that drive leads, build brand awareness and loyalty.” – Marie

When searching for an answer online, Google is overwhelmingly the search engine of choice. In fact, about 5 billion searches are performed on Google every day. This massive user base gives B2B businesses the opportunity to offer potential customers the answers needed. If it aligns with your business goals, our Google Ads management service team can help your organization to reach the right audience at the right time.

Let’s Talk.

We’d love to hear your story and how we can help your business succeed.

Benefits of a Google Ads Management Service

Our team will work with you to define your marketing goals, audience personas and business objectives to craft the best PPC ads strategy for your organization. Before we launch any campaign, the first step is a discovery process where we collaborate with your team to learn about your products, services, plans and KPIs. We’ll then utilize that understanding to communicate your brand’s uniqueness to the marketplace.

Google offers a broad range of targeting options, including:

  • Demographics
  • Interests
  • Search history
  • Life events
  • And more


When users search terms relevant to your business, strategic targeting can help ensure your ads are being seen by your optimal potential customers to increase brand awareness and leads.

If you have a list of customer information, such as email addresses or phone numbers, we can upload this information to Google Ads to target your customers using Customer Match. This list, along with your remarketing list (see more below), can be used by Google to create “similar audiences” – users who have comparable characteristics to your current customers.

Google offers a variety of ad formats including text ads, responsive ads, video ads and more. Our content and design teams will develop striking images and effective copy to get your ads noticed and drive traffic to your site.

Stifel Marcin is the top B2B PPC Ad Agency, specializing in Google Ads management service.

Propel Potential Customers Back to Your Website

Some users may visit your site and leave without taking further action. Google Ads allows you to show specific ads to these users on a variety of platforms across the Google Display Network, including YouTube, news sites, Gmail, and more. The team at Stifel Marcin will craft remarketing messages and images that encourage these individuals to return to your site and complete a desired action, no matter where they are in the buyer journey.

Stifel Marcin is your trusted Google Ads agency.

Bidding Strategies to Increase ROI

With Stifel Marcin’s Google Ads management service, B2B businesses can reach their PPC goals while maximizing their ROI. To accommodate most budgets, Google offers various bidding strategies including:

  • Cost-per-click (CPC)
  • Cost per thousand viewable impressions (CPM)
  • Cost per acquisition (CPA)


Our team can discuss your goals and budget to recommend the best bidding strategy for your business. We continually monitor campaign data, including click-through-rates (CTRs), ongoing performance, traffic impact, conversion rates and overall click quality and make adjustments as needed to optimize results.

Reach Relevant Users with an Expert Google Ads Management Service

Our 20 years of experience and B2B digital marketing expertise allow Stifel Marcin to create a Google Ads strategy unique to your business that meets your goals and maximizes your ROI. Reach out to us and let us know how we can Power Up your PPC strategy, which may also include  Facebook, LinkedIn or Bing (Microsoft) advertising. Let’s talk.

Power up with Stifel Marcin - The B2B Digital Marketing Agency


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