Building Awareness for a One-Of-A-Kind Sealing Solution
A unique and patented solution, Centritec Seals manufacturers centrifugal non-contact seals that are designed to keep lubricants in and contaminants out. The product is so specialized and innovative, most people did not even know it existed. With integrated marketing efforts we worked to get the word out, building awareness, educating the audience and generating leads.
Working in tandem, our website development, paid search and SEO teams created a smart strategy that ensured success across each initiative, and streamlined efforts.
With no matching search engine queries to target, we conducted industry research analyzing similar product and application-based search queries and used our B2B expertise to identify long-tail keyword phrases with traffic. Based on client collaboration, we developed the new site and created content to generate search engine results positions, educate customers once they arrived on the site, and move site visitors through the sales funnel, converting qualified leads.
With industrial search engine marketing efforts that included pay-per-click search ads, display and organic optimization, we created an effective campaign that tripled site traffic in the first quarter after launch.