industrial search engine marketing
Industrial Search Engine Marketing
Campaign for Awareness & Leads
An innovative sealing solution, Centritec Seals looked to Stifel Marcin to support its integrated marketing efforts, leveraging SEM efforts to drive results.
Building Awareness for a One-Of-A-Kind Sealing Solution
A unique and patented solution, Centritec Seals manufacturers centrifugal non-contact seals that are designed to keep lubricants in and contaminants out. The product is so specialized and innovative, most people did not even know it existed. With integrated marketing efforts we worked to get the word out, building awareness, educating the audience and generating leads.
Working in tandem, our website development, paid search and SEO teams created a smart strategy that ensured success across each initiative, and streamlined efforts.
With no matching search engine queries to target, we conducted industry research analyzing similar product and application-based search queries and used our B2B expertise to identify long-tail keyword phrases with traffic. Based on client collaboration, we developed the new site and created content to generate search engine results positions, educate customers once they arrived on the site, and move site visitors through the sales funnel, converting qualified leads.
With industrial search engine marketing efforts that included pay-per-click search ads, display and organic optimization, we created an effective campaign that tripled site traffic in the first quarter after launch.
B2B Understanding for Industrial Search Engine Marketing Results
As an agency focused solely on B2B marketing, we bring a unique understanding of the industries, trends and target audiences to every project. In B2B the details matter, and Stifel Marcin has developed a unique client intake process that helps us learn about our clients’ solutions, goals and plans so we can create the best results.
This approach created powerful results for Centritec Seals industrial search engine marketing campaigns. With our unique understanding of the product line, the seal types a centrifugal seal could replace, and the concerns of the audience, we were able to craft messaging and attain search positions that built awareness and qualified clicks.
Talking with your team, visiting your facility and getting educated about your products and services allows us to create powerful results. With our collaborative approach, Stifel Marcin combines your knowledge with our B2B marketing expertise, and helps clients achieve their goals. We’d appreciate the chance to talk to you today. Contact us or fill out the form below, and let’s discuss how we can power up your marketing results, together.
Integrated B2B Marketing Efforts
Based on a comprehensive marketing plan, we provided B2B marketing services to educate the audience, increase awareness and generate leads. As a new brand, the company had no existing marketing assets. With our partnership approach, we collaborated with the Centritec Seals team, advising how to use budgets for the greatest return based on the goals and needs. View some of our work for the company:
- Brand identity creation including logo design
- Product catalog copywriting, design and production
- Website marketing with site development, content writing & SEO
- Content marketing including technical copywriting and PR.
As with everything we do, our industrial search engine marketing and full service efforts were designed to meet Centritec Seals’ goals. At Stifel Marcin, we know that our clients’ success is our success. Learn more about our difference and discover a B2B marketing agency completely dedicated to your success.
20+ Years of B2B Marketing Success Stories
For more than two decades, Stifel Marcin has provided leading organizations with B2B marketing solutions that drive results. Whether you have an industrial search engine marketing project you need help with, or are looking for new ideas to build your omni-channel strategies, our experts are here to help.
Contact our team today, or fill out the form and we will reach out to you. We’d love to learn about your goals and challenges, and discuss how our expertise can help you achieve success.
Together, lets power up your marketing results.
We’d love to hear your story and how we can help your business succeed.