Driving Site Traffic & Sales Leads
Orange Research manufactures differential pressure and flow monitoring gauges, switches, and transmitters which are recognized for rugged performance. In conjunction with a new website development, Stifel Marcin supported the company with integrated organic and paid search marketing efforts, helping attain top search results positions and increase clicks and leads.
Working with the client, our PPC industrial agency team reviewed budgets, opportunities, and the competitive space, developing a search marketing strategy to fit Orange Research’s needs and goals.
With paid placements across search and display, and a highly optimized bid schedule that maximizes budgets and conversions, the PPC campaign generates ongoing success and undergoes constant review.
In addition, on-going organic search engine optimization analysis, changes and on-page updates work to improve conversion funnels. Combined, our efforts have more than doubled the leads generated and significantly improved website traffic volume and quality.