Our PPC industrial agency services drove clicks, leads and sales, and were part of an integrated marketing plan that maximized success.
Orange Research manufactures differential pressure and flow monitoring gauges, switches, and transmitters which are recognized for rugged performance. In conjunction with a new website development, Stifel Marcin supported the company with integrated organic and paid search marketing efforts, helping attain top search results positions and increase clicks and leads.
Working with the client, our PPC industrial agency team reviewed budgets, opportunities, and the competitive space, developing a search marketing strategy to fit Orange Research’s needs and goals.
With paid placements across search and display, and a highly optimized bid schedule that maximizes budgets and conversions, the PPC campaign generates ongoing success and undergoes constant review.
In addition, on-going organic search engine optimization analysis, changes and on-page updates work to improve conversion funnels. Combined, our efforts have more than doubled the leads generated and significantly improved website traffic volume and quality.
As part of a completely new website design, with new content development and organization, Stifel Marcin conducted a detailed keyword analysis, creating a prioritized focus on relevant keywords and phrases. The site was then developed around these phrases, as well as clear user navigation paths, allowing users to access site content quickly.
After the new site was launched, an integrated pay-per-click marketing campaign was deployed. The campaign is targeted to high-quality traffic sources and uses a wide variety of negative keywords to eliminate low-quality traffic sources and search traffic that is not specifically targeted to Orange Research customer profiles.
The site’s marketing is regularly updated and expanded for search engine optimization and PPC goals, as well as to maximize search engine marketing opportunities.
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With long-term marketing support and ongoing client collaboration, we are proud to have supported the Orange Research brand for years. Through changes in the marketplace and the business environment, our approach has always worked to generate results and a return of the company. View some of our other work for this client:
We support clients on a wide range of efforts with a customized approach tailored to your needs. Whether you are looking for a new PPC industrial agency, have a set scope of work, or are looking for support on a specific project, our team is here to help. Learn about our difference, and an agency completed dedicated to your success.
Since 2001 Stifel Marcin has provided companies with B2B marketing solutions that drive results and achieve success. Whether you are looking for a new PPC industrial agency, are looking for new ideas to build your online strategies, or need a full-service marketing partner – our experts are here to help.
Contact our team today or fill out the form and we will reach out to you. We’d love to learn about your goals and challenges and discuss how our expertise can help you achieve success.
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“In a word, our experience has been a ‘pleasure’. Their responsiveness has far exceeded our expectations – learning about our company, strategizing key messages and getting priority materials to our sales team within weeks.” – James
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