Smart UX design and product organization helped this differential pressure and flow company optimize their lead pipeline.
A manufacturer of differential pressure and flow monitoring gauges, switches and transmitters, Orange Research products are recognized for rugged performance. The company’s diverse product line is used across a wide variety of applications. When it was time to update the website, the Orange Research team looked to Stifel Marcin for support.
As a long-time partner, Stifel Marcin collaborated with Orange Research marketing, customer support and management teams to plan the new website’s development. Together, we worked to maintain the already-successful search engine optimization plan, while creating a site with a new streamlined user experience, improved sales funnels, and new lead generation functionality.
With a new product number generator, customers were able to quickly match their part configurations to standard and custom gauge models, allowing for easy review and response from the Orange team. Additionally, with the new build, previously-separated product lines were merged into one, easy-to-use interface, ensuring cross-sales and clearer presentation.
Since launch, the site has tracked increases in both traffic and form submissions, successfully generating SEO qualified leads that now can be quickly sorted and responded to based on automatic website functions.
The new site’s development allowed for a variety of features and functions that were created to improve the user experience. At every step, an integrated team of design, development, SEO and account support experts worked cohesively to ensure the build combined the vast amount of product data into a new database – creating a site that would support the needs of today and the plans for tomorrow. Efforts included:
Learn more about our B2B website development and search engine optimization services.
As part of our partnership, Stifel Marcin has helped Orange Research power up its growth through a variety of efforts. With ongoing collaboration and strategic support based on company plans and goals, we have provided a range of B2B marketing services that have helped the company grow. Explore some of our work for Orange Research:
We support clients on a wide range of efforts with a customized approach tailored to your needs. Whether you are looking for a new marketing agency, have a set scope of work, or are looking for improved SEO for qualified leads, our team is here to help. Learn about our difference, and an agency completed dedicated to your success.
For more than 20 years, Stifel Marcin has provided leading organizations with B2B marketing solutions that drive results. With full-service marketing capabilities, our team combines content creation, technical analysis and proven strategies to improve your SEO for qualified leads, growing your brand and sales.
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