Building Loyalty and Leads
LOCTITE® is a global leader in industrial adhesive solutions. The brand’s products are ideal in high-performance applications, with solutions that improve processes, lower production costs and increase reliability.
The team at LOCTITE partnered with Stifel Marcin to help reach specific KPIs for brand awareness, product interest and lead generation. Leveraging our integrated B2B marketing agency services, we created an omni-channel marketing campaign to increase brand awareness in key audience segments, as well as generate user action around a variety of unique calls-to-action depending on the campaign type.
From a campaign showcasing key LOCTITE® product benefits, to efforts that worked to drive customer registrations and interest in brand services, our team applied our B2B expertise to achieve results. Each campaign featured customized ad content, helping to increase impact in targeted and unique audiences, with cohesive ad content that built LOCTITE’s brand consistency across each effort, maximizing audience awareness.
Ongoing optimizations worked to continually improve impressions, clicks and conversions across each campaign, while presenting clear and impactful B2B brand positioning themes.