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B2B Brand Positioning

Integrated Campaign for Brand Positioning

Using compelling ad messaging, eye-catching video and strategic placements to engage audiences across digital channels, Stifel Marcin's B2B brand positioning expertise helped LOCTITE® connect with new audiences and increase brand awareness.

Building Loyalty and Leads

LOCTITE® is a global leader in industrial adhesive solutions. The brand’s products are ideal in high-performance applications, with solutions that improve processes, lower production costs and increase reliability.

The team at LOCTITE partnered with Stifel Marcin to help reach specific KPIs for brand awareness, product interest and lead generation. Leveraging our integrated B2B marketing agency services, we created an omni-channel marketing campaign to increase brand awareness in key audience segments, as well as generate user action around a variety of unique calls-to-action depending on the campaign type.

From a campaign showcasing key LOCTITE® product benefits, to efforts that worked to drive customer registrations and interest in brand services, our team applied our B2B expertise to achieve results. Each campaign featured customized ad content, helping to increase impact in targeted and unique audiences, with cohesive ad content that built LOCTITE’s brand consistency across each effort, maximizing audience awareness.

Ongoing optimizations worked to continually improve impressions, clicks and conversions across each campaign, while presenting clear and impactful B2B brand positioning themes.

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Expertise in B2B Brand Positioning that Creates Impact

Working with the LOCTITE team, Stifel Marcin spearheaded the campaign strategy and provided all efforts. From ad concept to copywriting, video editing, to landing page design and placements, our integrated capabilities helped maximize impact. The end result was a series of engaging, action-packed ads which were used across social channels and YouTube to promote LOCTITE solutions. In each effort, assets developed were unique and attention-grabbing, but also aligned with brand standards and overall corporate strategies.

Stifel Marcin’s digital team conducted extensive targeting research and provided strategic deployment, selecting the best platforms for ad placement, maximizing visibility and providing LOCTITE with a powerful market presence. Stifel Marcin also provided continual optimization throughout each campaign run, delivering impact with high conversion rates.

Learn more about our B2B marketing strategy services.

Integrated B2B Marketing Expertise

As a full-service marketing agency, we have provided a range of branding, content and digital marketing efforts for LOCTITE®. In addition to our B2B brand positioning strategy services, explore more of our work for this leading product line, including:

In everything we do, we know that our clients’ success is our success. Learn more about our difference, and discover a B2B marketing agency completely dedicated to your success.

Stifel Marcin led all efforts to develop an onmi-channel video marketing campaign for B2B brand positioning

Two Decades of B2B Marketing Results

With more than 20 years of B2B marketing results, we have the expertise that helps brands grow and achieve their goals.

We’d appreciate the chance to get to know you better and discuss how our full service B2B marketing capabilities can help you succeed. Whether you need our expertise in developing a B2B brand positioning strategy, a specific scope of services or are looking for new marketing agency, our experts are here to help.

Contact us today, or full out the form and we can reach out to you. Experience our difference, and an agency completely dedicated to your success. Together, let’s power up your marketing results.

 

“Very trustworthy and great to work with. The Stifel Marcin team is always ready to support us with strategic insights and high-quality work that helps us stand out, and get our message across.” – Shawn

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