Strategic Social Marketing
LOCTITE® is a global leader in industrial adhesive solutions.The brand’s products are high-performance, engineered adhesive, sealant and coatings used across industrial and commercial applications.
As part of our work with LOCTITE, Stifel Marcin leveraged our B2B influencer marketing agency expertise, along with a range of full service B2B marketing capabilities, to promote and build brand allegiance within key audiences who follow industry experts. With large, qualified follower segments and unique market focuses, each social influencer believed in the power of LOCTITE solutions, and helped share their experiences with audiences.
As part of our B2B influencer marketing agency strategy, we partnered with our brand champions and the LOCTITE team to identify unique, informative and engaging content. While highlighting a variety of product benefits and applications, each influencer brought their unique perspective, ensuring authenticity in content and a greater connection with followers.
Content performance was tracked, monitoring different digital engagement KPIs across platforms, working to demonstrate the value and return on each influencer and their unique segment.