Video Campaign for Brand Positioning

Marketing Campaigns | Video Marketing

The Marketing Strategy

LOCTITE® is a global leader in industrial adhesive solutions.

The brand’s adhesive products are high-performance, engineered adhesive, sealant and coating solutions for both industrial and commercial purposes.

Tasked with creating a marketing campaign to increase brand awareness in key audience segments, the Stifel Marcin team produced and launched an omni-channel digital campaign showcasing key LOCTITE® product benefits, including its proven results, reliability and support.

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The Stifel Marcin team led all efforts, from ad concept to copywriting and video editing, to music and voiceover creation. The end results were a series of engaging, action-packed videos which were used across social channels and YouTube to promote LOCTITE’s wide variety of industrial-use products, developing assets that were unique and attention-getting, but also aligned with corporate brand standards and brand aesthetics.

Optimized Ad Placement

Stifel Marcin’s digital team conducted extensive targeting research and provided strategic guidance regarding the best platforms for ad placement, maximizing visibility for the client and providing LOCTITE® with a powerful market presence. Stifel Marcin deployed the campaign, continually optimizing throughout its run, delivering impact with high conversion rates.

“The Stifel Marcin team has truly become an extension of our team. They have helped create internal brand alignment and have consistently delivered strategic and thoughtful marketing solutions that drive leads, build brand awareness and loyalty.” – Marie

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