Recruitment Marketing | Advertising | Omni-Channel Campaign
A multi-channel digital strategy was designed for LOCTITE® – a global leader in industrial adhesive solutions.
The brand’s adhesive products are high-performance, engineered adhesive, sealant and coating solutions for both industrial and commercial purposes.
Among the many benefits available to industry professionals are its education and training offerings, including the LOCTITE® XPLORE e-learning platform.
With a goal to drive registrations, and highlight the educational and technical information offered on the platform to both LOCTITE® loyalists and new users, Stifel Marcin employed a variety of our services to develop an omnichannel recruitment marketing campaign.
Key metrics were evaluated throughout the campaign, refining targeting and audiences using a variety of data points to optimize campaign return.
With assets provided by the LOCTITE® team, Stifel Marcin modified visuals and created new custom materials specifically for the North American market, showcasing XPLORE’s ease-of-use and benefits for assembly, maintenance and vehicle repair professionals. Ads were modified for multi-channel placements.
Additional campaign efforts included the development of a press release, distributed throughout North America, to announce the launch of XPLORE to target media, increasing awareness to a wide variety of industry professionals.
“The Stifel Marcin team has truly become an extension of our team. They have helped create internal brand alignment and have consistently delivered strategic and thoughtful marketing solutions that drive leads, build brand awareness and loyalty.” – Marie
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