multi-channel digital strategy
Digital Campaign to
With a goal of increasing sign-ups and promoting the educational benefits for its new e-learning platform, we created a strategic multi-channel digital strategy to spur action in key industrial audiences.
Engagement & Brand Building
LOCTITE® is a global leader in industrial adhesive solutions. The brand’s products are high-performance, engineered adhesive, sealant and coating products designed for industrial and commercial purposes.
In addition to its high-quality products, the brand works to provide a variety of benefits to industry professionals. As part of this, a new education and training offering, the LOCTITE® XPLORE e-learning platform, was introduced. As part of the roll-out we supported LOCTITE with a multi-channel digital strategy.
Working to drive registrations and highlight the informative technical information offered on the platform, Stifel Marcin crafted a complex campaign, optimizing costs based on platform usage demographics and client insights. To reach LOCTITE® loyalists as well as new users, our team developed campaigns and assets for social media, search engines and other key digital media placements.
With multiple campaigns running in different platforms and geographies, key metrics were constantly monitored and evaluated. Ongoing optimizations worked to refine targeting and reach unique audience segments, using a variety of data points to optimize campaign return.
Optimizing Costs & Increasing Awareness with Multi-Channel Digital Strategy Expertise
With core assets provided by the LOCTITE® team, Stifel Marcin modified visuals and created new custom materials specifically for the North American market. With eye-catching ad content our team showcased XPLORE’s benefits, ease-of-use and value for a wide range of professionals, from those early in their career to those who were experienced.
With different audience types engaging on different platforms, our team developed a multi-channel digital strategy for messaging and visuals that worked to increase clicks and conversions. With ongoing client collaboration, Stifel Marcin provided a variety of marketing services across campaigns including:
- Digital campaign landing pages
- Video ad content with social media ad text
- Static and animated display ad content
- Paid search text ad content
- Video concept, storyboarding and planning
- Digital marketing strategy and targeting on multiple social platforms and search engines
- PR coverage in digital and print trade media
Learn more about our B2B digital marketing agency services.
Full-Service B2B Marketing Capabilities Expertise
As a full-service marketing agency we have provided a range of branding, content and digital marketing efforts for LOCTITE®. In addition to our efforts helping with their multi-channel digital strategy, explore more of our work for this leading brand, including:
- Social Media Influencer Marketing
- Video Marketing for Brand Positioning
- Omni-Channel Marketing Campaigns for Increased Awareness & Sales
In everything we do, we know that our clients’ success is our success. Learn more about our difference, and discover a B2B marketing agency completely dedicated to your success.
Two Decades of B2B Marketing Results
With more than 20 years of B2B marketing results, we have the expertise that helps brands grow and achieve their goals.
We’d appreciate the chance to get to know you better and discuss how our full service B2B marketing capabilities can help you succeed. Whether you need our expertise in developing a multi-channel digital strategy, a specific scope of marketing services or are looking for new marketing agency, our experts are here to help.
Contact us today, or full out the form and we can reach out to you. Experience our difference, and an agency completely dedicated to your success. Together, let’s power up your marketing results.
We’d love to hear your story and how we can help your business succeed.