Our Services
An Integrated B2B Marketing Firm
INTEGRATED B2B MARKETING FIRM
Brand Marketing Solutions That Drive Results
Solutions that Increase Impact, Drive Value, and Deliver Trackable Results
A B2B marketing firm helps businesses attract, engage, and convert other businesses through strategic marketing programs. Unlike consumer marketing agencies, B2B firms specialize in longer sales cycles, diverse audiences, technical subjects, complex buying journeys, and measurable outcomes.
Since 2001, Stifel Marcin has provided integrated B2B marketing services that combine strategy, branding, content, lead generation, digital marketing, analytics, and sales enablement into coordinated programs that help clients grow. And we’re ready to put our expertise to work for you.
A B2B Marketing Partner Focused on Your Success
For more than two decades, Stifel Marcin has been the top B2B marketing firm for companies looking for expertise that helps achieve goals. Whether you need to increase awareness, generate leads, enter new markets, or optimize budgets, our full service capabilities allow organizations to better understand the impact of their marketing, and improve outcomes.
Companies choose Stifel Marcin as their B2B marketing partner because of our:
- Proven track record of success
- Deep B2B expertise working exclusively with business-to-business organizations
- Ability to effectively address long buying cycles
- Integrated capabilities across strategy, creative, digital, traditional, analysis and more
- Cross-channel execution and expert B2B strategy development
- Partnership approach and collaborative processes
- Clear reporting and transparency about marketing impact
We’re ready to partner with on a long-term marketing engagement or to work on a specific project. As a full service B2B marketing firm, our integrated capabilities generate trackable ROI based on your needs and goals. We invite you to explore our suite of business-to-business marketing services, and when you’re ready, contact us to discuss how we can help you create powerful results.
Marketing Strategy
Lead Generation
content marketing
Public & Media Relations
social media
search engine marketing
Digital & Web Marketing
Trade Show Marketing
CREATIVE
Proven Marketing Solutions for B2B Brands
At Stifel Marcin, we recognize that our value is measured by the return of our work, and in every effort, we are committed to our clients’ success. With integrated B2B marketing firm services, and more than two decades of experience in industrial, infrastructure and technical markets, we help businesses increase the impact of their marketing. Check out some of our work, and the campaigns we have completed for B2B organizations of all sizes.
Our integrated expertise across channels, industries, and audiences, has helped clients stay at the top of their game and continually grow. We bring steady expertise to a world that is continually evolving, helping organizations:
- Increase awareness in target audiences
- Enter new markets or industry verticals
- Launch new products and services
- Build authority, credibility, and inform audience perception
- Support sales teams and industry activities
- Generate qualified leads and sales
- Improve win rates
- Develop strategic plans that optimize budgets based on goals
- Understand the impact of marketing through clear metrics
- Improve the ROI on your marketing investment
With marketing services tailored for B2B companies, we strategically combine channels, technologies, and creative – delivering impact, value, and growth. Whether you need account-based marketing, a go-to-market strategy, leadgen pipeline growth, or simply better reporting on the impact of your marketing efforts – our team is here to help.
Our Marketing Agency’s Engagement Process
Since 2001 Stifel Marcin has helped B2B brands meet their goals. Business-to-business marketing is our only focus area, and it means our specialized process help build results faster, and make working with us easier. Every day we work with complex products, technical audiences, and long buying cycles – and we know how to develop an effective approach customized to the unique needs of your brand.
With our integrated B2B marketing expertise and deep experience across industries, we start projects with an understanding of the diverse audiences that make up B2B markets – often including procurement teams, engineers, designers, project leads, senior management, and more. And every day we are learning to better support our clients’ goals.
When you work with Stifel Marcin, clients often experience the following partnership process:
1
Discovery & Intake Interviews
2
Strategy Development
3
Campaign Planning & Budgeting
4
Positioning
5
Deployment & Optimization
6
Tracking & Analysis
7
Reporting & Understanding
“Very trustworthy and great to work with. The Stifel Marcin team is always ready to support us with strategic insights and high-quality work that helps us stand out, and get our message across.”
Marketing Services Designed for B2B Organizations
Companies across complex industries and unique B2B verticals rely on Stifel Marcin as their marketing partner. We commonly work with organizations including:
Partner with Stifel Marcin – The B2B Marketing Agency
If you’re evaluating B2B marketing firms or need support with a specific initiative, we’d welcome the opportunity to learn about your goals. Give us a call, start a conversation on social channels, or fill out our quick online form and contact us.
FAQs About B2B Marketing Firm Services
A B2B marketing firm acts as an extension of your internal marketing team, providing specialized expertise, additional capacity, and strategic guidance. Whether you need support with a single initiative or an integrated marketing program, we complement your existing team by filling skill gaps, accelerating execution, and delivering measurable results.
When evaluating B2B marketing firms, look for industry experience, strategic capabilities, omni-channel services, measurable results, transparent reporting, and expertise with complex buying journeys. The right partner should understand your audience, align marketing with business objectives, and demonstrate a proven process for delivering measurable growth. Companies who have been in business longer, and have a robust portfolio of work, increase the likelihood of successful outcomes.
An integrated marketing agency provides strategy, branding, SEO, paid media, content, PR, social, analytics, lead generation, web, trade show, and account based marketing to companies that sell to other businesses.
Our team specializes in industries with complex products, technical audiences, and long buying cycles. We understand how to communicate with engineers, project leads, procurement teams, senior management, and other B2B decision-makers. For over 25 years, we’ve partnered with clients in manufacturing, industrial applications, infrastructure and technology solutions to communicate complex products and services clearly. Explore the industries we proudly serve.
We track success using clear KPIs such as visibility, awareness, lead generation, conversions, website traffic improvement, visitor engagement, pipeline growth, and more. Working with our clients, we often are able apply those metrics to assess the total value – identifying factors such as the cost per qualified lead, cost per qualified impression, revenue attribution, and other data points. Every campaign includes performance reporting, so you see measurable results and a direct connection between your investment and outcomes. Learn about our marketing analytics and reporting services.
Absolutely. We partner with clients on ongoing, integrated marketing programs as well as specific campaigns or projects. Whether you need a comprehensive brand strategy, focused support to increase lead generation, or help with content creation or a website build – our team of experts is here to help.
Yes. Our marketing team partners with client marketing staff regularly. From companies with robust marketing teams to organizations with a sole team member guiding all marketing efforts – we align our working processes, project management, and scope of work to meet client needs. We also regularly interact with sales teams, project leads, engineers, management and other departments – working to align marketing efforts with business needs to maximize the ROI.
While many agencies serve both consumer and business markets, a B2B marketing firm specializes in helping companies promote products and services to other businesses, as well as inform audience understanding and behavior. This requires expertise in complex topics and technical details, longer sales cycles, multiple stakeholders, diverse target audiences, established trade and industry partners, and clear metrics to measure success.
