Capturing Interest Across Channels
Women in Manufacturing® (WiM) is the only national trade association dedicated to providing year-round support to women who have chosen a career in the manufacturing industry. With more than 2,500 individual members representing more than 900 manufacturing companies, membership is available to women – and the men who support them – and includes job functions from the shop floor to the c-suite.
As a long-time member of the association, as well as founding sponsor of the Women in Manufacturing Education Foundation, Stifel Marcin partnered with WiM to help grow awareness and generate interest with a membership marketing campaign. Leveraging our integrated B2B marketing services, we developed a omni-channel digital strategy and deployment plan, along with an impactful creative campaign that grabbed attention and spurred action.
A series of both short-form and long-form videos were created, deployed across digital and social platforms, engaging viewers and generating clicks to learn more. Custom-developed landing pages were optimized for conversions, and featured benefit-oriented messages promoting the power and impact of the organization.
The membership marketing campaign successfully increased interest, awareness and leads with key target audiences. As a long-time supporter of WiM, we are proud to have helped the organization achieve results.