PORTFOLIO

Catalog Layout Design

Product Catalogs for International Distribution

With global manufacturing locations, we helped with international manufacturer with multiple catalog layout designs, presenting key brand positions and product details in three language versions.

Organized, Purposeful Presentation

With an extensive line of sealing and flow control solutions, SFC KOENIG® offers printed and digital versions of its product catalog to customers around the world. With four manufacturing locations in the U.S., Germany, Switzerland and China, the company leveraged our expertise in international catalog layout, design and production to maximize their investment.

As part of our integrated B2B marketing agency services, Stifel Marcin worked with SFC KOENIG to develop a new catalog resource that aligned with updated brand standards, design aesthetics, and product specifications.

Using data compiled from various input sources, three 100-page catalogs were created, with versions in English, German and Chinese. With a thoughtful presentation of content, pieces included technical references, detailed drawings and product specifications as well as benefit language throughout.

In digital versions, readers can utilize internal file links to easily navigate the content, quickly accessing related information on installation equipment, design considerations and more.

Since its original production the catalog has undergone multiple rounds of updates. Each version has been distributed across internal sales teams and to distributors, as well as posted online for easy digital viewing as well as lead generation.

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Catalog Layout Design in Multiple Languages

Stifel Marcin’s award-winning team worked to organize a wide variety of technical content, creating a piece that allowed engineers and designers to access product data and installation information, while also highlighting brand benefits and marketing messages. Across each language version, and with content translations of varying length, our team ensured consistent presentation and a positive customer experience.

A versioning system was also developed, allowing sales representatives to quickly identify which catalog layout design revision a user was referencing. The date-code-language system ensured customers were viewing accurate and up-to-date information during the design and order process.

Learn more about our product marketing materials and graphic design services.

Full-Service B2B Marketing Solutions

During our long partnership, Stifel Marcin has supported SFC KOENIG’s marketing efforts across a variety of channels and campaigns. From yearly planning to ongoing initiatives to special projects, our team puts our full-service marketing capabilities and B2B expertise to work for this leading manufacturer. Explore our work for SFC KOENIG, including:

Whether Stifel Marcin supports you with a new catalog layout design or you are looking for an integrated marketing partner, our B2B expertise can help your brand achieve its goals. Discover our difference, and a marketing agency completely dedicated to your success.

front and back cover images of the catalog layout design

20+ Years of B2B Marketing Experience & Proven Results

For more than two decades, Stifel Marcin has provided leading B2B marketing solutions, with a collaborative approach that helps clients drive results and achieve success. If you need expertise in catalog layout design, have a set scope of work, or are looking for new ideas to build your marketing strategies, our experts are here to help.

Contact our team today or fill out the form and we will reach out to you. We’d love to learn about your goals and challenges and discuss how our expertise can help you achieve success.

Together, let’s power up your marketing results.

 

“In a word, our experience has been a ‘pleasure’. Their responsiveness has far exceeded our expectations – learning about our company, strategizing key messages and getting priority materials to our sales team within weeks.”
– James

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