Website Development for manufacturers
Industrial Website Development with SEO
For Branding Building and Lead Generation
When this leading sealing and flow control technology supplier needed to update its online presence, SFC KOENIG® turned to our team’s integrated website development for manufacturers expertise to achieve successful results.
Designed for a B2B Audience
SFC KOENIG®, the world’s leading sealing and flow control manufacturer, needed a site rebuild to deliver complex information quickly and clearly. With an audience that ranged from new procurement professionals to experienced product engineers, we worked to present key product benefits that could turn first time visitors into customers, while efficiently serving a loyal client base in search of highly-specific content.
The Stifel Marcin team redesigned the user interface, with a linking structure that provided access to a wide variety of information in page layouts. Part model sorting, a product selector, and purposeful content organization provided the resources and reference materials engineers and design teams needed, while also helping new prospects find solutions easily.
In addition, new application information, expanded technical specs, and automatically-generated product sheets improved the user experience, supporting sales and allowing users to efficiently identify and share model information.
The end result of this website development for a manufacturer was a new site with faster information drill-downs, double-digit increases in site visits and a 200% increase in leads generated.
Website Development for Manufacturer Features
With technically-rich content that featured comparisons, diagrams, CADs, explanations and overviews, SFC KOENIG’s website needed clear content organization for an optimal user experience. Stifel Marcin’s B2B experts applied our extensive experience in website development for manufacturers to the effort. By integrating design, development and optimization teams we maximized efficiencies, creating a new site with features that included:
- Multi-language functionality and optimizations across English, German and Chinese views
- 3D CAD drawing function supported by a third-party platform, allowing for interactive views and CAD downloads in different formats
- A product filtering selector that allows users to identify the right model based on size, materials, pressures and other criteria
- Downloadable technical content, including performance, installation and technical sheets
- Search engine optimization with content, code and technical efforts
- Conversion optimizations, with content and layouts that move people smoothly and efficiently through the sales funnel
- Learn more about our B2B website development services.
Integrated Marketing Capabilities
During our long partnership, Stifel Marcin has supported SFC KOENIG’s marketing efforts across a variety of channels and campaigns. From yearly planning to ongoing initiatives to special projects, our team puts our full service marketing capabilities and B2B expertise to work every day for this leading B2B organization. Explore our work for SFC KOENIG, including:
- Product catalog creation including print and electronic formats
- Ongoing email newsletter marketing with content writing, design and distribution
- Manufacturing app development and web-based calculator tool creation
- Content marketing including technical article development and PR
- Integrated marketing efforts for branding and leadgen
Whether providing strategic website development for manufacturers or creating technical content marketing assets, as an integrated agency we are able to support clients as a full-service marketing partner. Explore our B2B marketing services.
Two Decades of B2B Marketing Expertise & Industrial Website Development Success
For more than 20 years, Stifel Marcin has provided leading industrial companies with B2B marketing solutions that drive results. Whether you need website development for your manufacturing organization, help with a set scope of work, or are looking for new ideas to build your online strategies, our experts are here to help.
Contact our team today or fill out the form and we will reach out to you. We’d love to learn about your goals and challenges and discuss how our expertise can help you achieve success.
Together, lets power up your marketing results.
We’d love to hear your story and how we can help your business succeed.