Purposeful Brand Positioning
With some of the world’s most advanced equipment, processes and technologies, Newcomb Spring is North America’s leading custom spring and metal form manufacturer.
As part of Stifel Marcin’s integrated B2B marketing agency services, we helped Newcomb develop a purposeful content strategy, as well as produced the assets that made that plan a success. With our collaborative approach, expertise in content marketing for manufacturers, and value-driven processes we drove measurable results for the company.
Based on an analysis of the company’s business goals and annual marketing plan, our team developed a content plan around clear benefit positions. Through client discussions and key learnings, we outlined a list of content opportunities, mapping them with industry events, press opportunities and digital plans.
Our team then applied their B2B expertise to Newcomb’s content, creating technical articles, info blasts, ad materials and more.
With the support of a variety of Newcomb Spring staff – from engineering to management – Stifel Marcin developed content assets which demonstrated industry expertise, technical competency and market distinction for the company. In each we worked to maximize return, with clear calls-to-action related to marketing KPIs, while supporting brand positions and growing awareness.