content marketing for manufacturers
Improving Awareness & Reach
Through Strategic Content
When developing content marketing for manufacturers, a strategy-driven approach helped Newcomb Spring promote key messages in targeted audiences.
Purposeful Brand Positioning
With some of the world’s most advanced equipment, processes and technologies, Newcomb Spring is North America’s leading custom spring and metal form manufacturer.
As part of Stifel Marcin’s integrated B2B marketing agency services, we helped Newcomb develop a purposeful content strategy, as well as produced the assets that made that plan a success. With our collaborative approach, expertise in content marketing for manufacturers, and value-driven processes we drove measurable results for the company.
Based on an analysis of the company’s business goals and annual marketing plan, our team developed a content plan around clear benefit positions. Through client discussions and key learnings, we outlined a list of content opportunities, mapping them with industry events, press opportunities and digital plans.
Our team then applied their B2B expertise to Newcomb’s content, creating technical articles, info blasts, ad materials and more.
With the support of a variety of Newcomb Spring staff – from engineering to management – Stifel Marcin developed content assets which demonstrated industry expertise, technical competency and market distinction for the company. In each we worked to maximize return, with clear calls-to-action related to marketing KPIs, while supporting brand positions and growing awareness.
Proven Expertise in Content Marketing for Manufacturers
For more than two decades our team has served manufacturing organizations, helping these innovative companies bring their brands to life. We know how to maximize the return on content creation – not just through the strategic dissemination of materials, but with the understanding that insights from your staff represents important resource allocation.
At Stifel Marcin, we often develop content marketing for manufacturers that is designed to be utilized across a variety of applications. Pieces can first be released as a press release to generate editorial coverage, then redeployed across other channels, such as digital marketing, social media, your website for search engine optimization and more.
Learn why we are one of the industries leading B2B content marketing agencies.
Integrated B2B Marketing
Our work with Newcomb Spring has addressed a full range of initiatives, spanning years and even generations of company leadership. In addition to our services creating content marketing for manufacturers, we have also provided the company with efforts including:
- Creation and management of an omni-channel integrated marketing campaign.
- Interactive digital sales presentation tool development.
- Planned, filmed and produced technical video marketing assets.
- Industrial brochure design, content development & production.
- Strategic B2B social media marketing.
We support clients on a wide range of efforts with a customized approach tailored to your needs. Whether you are looking for a new marketing partner, have a set scope of work or are looking to our expertise in content marketing for manufacturers, our team is here to help.
Learn about our difference, and a B2B marketing agency completed dedicated to your success.
Two Decades of B2B Marketing Success Stories
With integrated marketing services and a collaborative approach, the team at Stifel Marcin helps B2B companies achieve success. Our industry expertise and years of experience developing content marketing for manufacturers can help you increase your visibility, leads and brand positions. Since 2001 we have provided smart marketing solutions for B2B organizations of all sizes, and we are ready to help you.
Contact our team today or fill out the form and we will reach out to you. We’d love to learn about your goals and challenges and discuss how our expertise can help you achieve success.
Together, lets power up your marketing results.
We’d love to hear your story and how we can help your business succeed.